Brand Creative Director: Growth, Systems & AI-Driven

Primal Harvest; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Primal Harvest is seeking a Creative Director to lead its brand expression across all consumer touchpoints, reporting to the CEO and collaborating with the VP of Marketing. You will translate brand strategy into clear platforms, campaigns, and content systems while guiding a team across copy, design, video, and production.

With 8+ years in creative leadership within CPG or wellness brands, you will balance brand storytelling with performance-driven culture, building scalable processes and

Qualifications

• 8+ years of creative leadership experience in CPG, wellness, supplements, or digitally native consumer brands.
• Strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution.
• Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems.
• Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments.
• Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand—not simply maintaining an established one.
• Commercial fluency: creative must build brand trust, improve conversion, support acquisition, and strengthen retention.
• Ability to operate in a lean, fast-moving environment with limited resources and high expectations.
• Comfort partnering with cross-functional teams and executive stakeholders.

Responsibilities

• Own Primal Harvest’s creative expression across consumer-facing brand touchpoints.
• Translate brand strategy into clear creative platforms, campaigns, content systems, and channel-specific executions.
• Build and maintain a consistent visual and verbal brand system across all major customer touchpoints.
• Lead creative development for performance marketing assets, including paid social, search landing pages, product education, trust-building assets, and retention creative.
• Direct photography, video, motion, design, copy, and production work across internal and external teams.
• Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals.
• Lead the creative production process from brief to concept to execution to delivery.
• Establish creative standards, workflows, review processes, and quality controls so work moves quickly without sacrificing brand quality.
• Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
• Manage creative timelines, budgets, and asset delivery across competing priorities.
• Leverage the latest AI tools, capabilities, and workflows to produce an even higher quality and volume of creative output in a more cost-effective way than ever before.
• Partner with executive leadership to influence how the brand evolves as the business scales.
• Help evolve Primal Harvest's brand, ensuring creative decisions reinforce a differentiated and enduring market position.

Skills

Brand systems

Campaign concepts

Performance creative

Digital content

Packaging

Product storytelling

Channel execution

Tools

Adobe Creative Suite

AI workflows

Job description

Primal Harvest is seeking a Creative Director to lead its brand expression across all consumer touchpoints, reporting to the CEO and collaborating with the VP of Marketing. You will translate brand strategy into clear platforms, campaigns, and content systems while guiding a team across copy, design, video, and production.

With 8+ years in creative leadership within CPG or wellness brands, you will balance brand storytelling with performance-driven culture, building scalable processes and