Brand Copywriter: Drive Financial Wellness Messaging

OneAZ Credit Union; Phoenix (AZ); On-site; USD 65,000 - 81,000; Full time

Job summary

OneAZ Credit Union in Phoenix, AZ seeks a skilled Copywriter to develop compelling, performance-driven messaging that strengthens the OneAZ brand across awareness, acquisition, engagement and retention.

You’ll partner with the creative and marketing teams to translate strategy into clear, compliant copy for digital channels, ensure accuracy of product details and disclosures, and support A/B testing to optimize campaigns.

Qualifications

• 5-8 years professional copywriting experience in marketing/advertising
• Bachelor's degree in Marketing or related field required
• Agency experience preferred
• Strong copywriting with ability to adapt tone by audience/channel
• Translate complex topics into clear messaging
• Manage multiple projects independently and collaboratively

Responsibilities

• Develop clear, persuasive copy supporting integrated campaigns across awareness, acquisition, engagement, and retention stages
• Translate campaign strategies, offers, and value propositions into messaging that drives audience action
• Write and optimize copy for digital channels including paid media, email, web, landing pages, and social
• Ensure all messaging reflects accurate product details, pricing, and terms with stakeholders
• Develop content for lifecycle programs such as onboarding, nurture, cross-sell, and retention
• Maintain the OneAZ brand voice with consistency and differentiation
• Collaborate with creative and channel teams to execute messaging
• Optimize messaging for channel performance and conversions
• Interpret performance data to refine strategies
• Support A/B testing and iterative improvements
• Collaborate with Risk to ensure content accuracy and disclosures
• Translate product and regulatory requirements into compliant messaging
• Ensure disclosures are incorporated across materials
• Manage centralized library of disclosures and approvals

Skills

Copywriting

Marketing communications

Project management

Audience segmentation

Performance insights

Education

High School Diploma or GED

Bachelor's degree in Marketing or related field

Job description

OneAZ Credit Union in Phoenix, AZ seeks a skilled Copywriter to develop compelling, performance-driven messaging that strengthens the OneAZ brand across awareness, acquisition, engagement and retention.

You’ll partner with the creative and marketing teams to translate strategy into clear, compliant copy for digital channels, ensure accuracy of product details and disclosures, and support A/B testing to optimize campaigns.