Lead Brand Copywriter & Voice Architect

Gesa Credit Union; Spokane (WA); On-site; USD 41,000 - 69,000; Full time

Benefits offered by this job

Competitive pay

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid time off 20 days

401(k) match

Tuition assistance

Commuter benefits

Volunteer time off

Product discounts

Engaging work environment

Rewards programs

Job summary

Gesa Credit Union in Richland, WA is seeking a Brand Content Strategist who will serve as the lead copywriter and brand voice steward. You will craft clear, on-brand content across marketing channels—web, email, campaigns, direct mail, social, and branch materials—to help members understand products and feel the value of membership.

You will establish standards and workflows, guide editors, and drive content strategy while responsibly evaluating AI tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field required.
• Minimum five (5) years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work, required.
• Demonstrated portfolio of strong copywriting across brands, campaign, digital, product, and member communications.
• Experience building or improving content processes, editorial calendars, writing standards, content governance, or content lifecycle practices preferred.
• Experience using search engine optimization, answer engine optimization, web analytics, or content performance data to improve content preferred.
• Experience using AI enabled writing, research, content, or workflow tools in a professional setting preferred.
• Financial services, credit union, or other regulated industry experience preferred.

Responsibilities

• Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling.
• Lead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytelling.
• Coordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful member communications.
• Serve as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channels.
• Lead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment.
• Develop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channels.
• Develop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communications.
• Own Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rights.
• Establish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom priorities.
• Partner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenance.
• Conduct regular content audits to identify outdated, duplicate, unclear, missing, or underperforming content. Maintain a prioritized plan to update, consolidate, archive, or retire content as needed.
• Use content performance, website behavior, search data, and member feedback to inform content priorities and improve future work.
• Coach internal contributors on Gesa’s voice, writing standards, content tools, and best practices to strengthen content quality across the organization

Skills

Exceptional writing

Brand voice

Content governance

Project management

SEO knowledge

AI content tools

Education

Bachelor’s degree in Marketing, Communications, Journalism, English

Tools

Content Management Systems

Analytics tools

Job description

Gesa Credit Union in Richland, WA is seeking a Brand Content Strategist who will serve as the lead copywriter and brand voice steward. You will craft clear, on-brand content across marketing channels—web, email, campaigns, direct mail, social, and branch materials—to help members understand products and feel the value of membership.

You will establish standards and workflows, guide editors, and drive content strategy while responsibly evaluating AI tools.