Brand Content & Production Senior Director — Social-First

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 150,000 - 190,000; Full time

Job summary

NASCAR is seeking a Senior Director, Brand Content Production in Charlotte, NC to lead social-first storytelling and oversee creative teams. This role drives innovative production across platforms, delivering engaging fan experiences and shaping NASCAR's position at the intersection of sports, entertainment, and digital culture.

The leader manages content across Instagram, TikTok, X, Facebook, and YouTube Shorts, guiding formats, franchises, and production standards while partnering with Brand,

Qualifications

• Bachelor’s degree from a four-year college or university.
• Minimum of 8 years’ experience in content production with focus on social-first storytelling and brand expression.
• Proven leadership with experience building and mentoring high-performing creative teams.

Responsibilities

• Oversee a team of producers, videographers, editors, and photographers producing social-first content for organic and paid channels.
• Lead platform-native content across Instagram, TikTok, X, Facebook, and YouTube Shorts with platform-specific pacing and storytelling.
• Establish repeatable production processes, timelines, approvals, and delivery methods.
• Ensure proper archiving, tagging, and storage for discoverability and reuse across the NASCAR ecosystem.
• Align production workflows with Brand, Social, and Marketing, including tentpole moments and campaigns.
• Direct shoots, shaping edits, and supporting execution while empowering teams to own their work.
• Develop original formats and repeatable franchises to showcase drivers and unlock access.
• Manage budgets, timelines, and resourcing for daily content and larger campaigns.

Skills

Leadership

Storytelling

Content production

Cross-platform

Project management

Team mentoring

Education

Bachelor’s degree

Job description

NASCAR is seeking a Senior Director, Brand Content Production in Charlotte, NC to lead social-first storytelling and oversee creative teams. This role drives innovative production across platforms, delivering engaging fan experiences and shaping NASCAR's position at the intersection of sports, entertainment, and digital culture.

The leader manages content across Instagram, TikTok, X, Facebook, and YouTube Shorts, guiding formats, franchises, and production standards while partnering with Brand,