Social Content Producer

Gondola; Charlotte, Northern (NC, KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

NASCAR is seeking a Social Content Producer to create bold, social-first videos for TikTok, Instagram Reels, X and Facebook, across @NASCAR and track channels. You’ll shoot, edit, and storyboard content that brings drivers and the sport to life in feeds.

The role emphasizes fast iteration, collaboration with cross-functional teams, and a hands-on approach to testing ideas on real-time data, with on-site event coverage and a focus on driving audience engagement.

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 2–5 years in video production with social media experience.
• Proficient in shooting and editing high-quality video for fast-paced environments.

Responsibilities

• Develop, produce, and edit social-first content for platforms like TikTok, Instagram Reels, X, and Facebook.
• Support at-track and event coverage; travel to events to produce content on site.
• Collaborate on creative strategy and ideation for new social ideas and paid social content.

Skills

Video production

Video editing

Social media storytelling

Education

Bachelor's degree

Tools

Premiere Pro

Final Cut Pro

After Effects

Job description

# Social Content Producer## •### @NASCARPosted on 1/29/2026•Full-time## Job Description**Job Summary:**As a Social Content Producer at NASCAR, you’ll help push the brand forward by creating bold, social-first content that actually shows up in people’s feeds. You’ll concept, shoot, and edit short-form video for platforms like TikTok, Instagram Reels, X, and Facebook, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.This role is perfect for a visual storyteller with strong creative instincts and a real pulse on the internet and what breaksthrough. We’re looking for someone who is curious, proactive, and comfortable testing ideas in real time. The Social Content Producer plays a key role in evolving how NASCAR shows up on social, keeping the work fun, pushing creative boundaries, while showcasing the sport.**Key Responsibilities:**· Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, delivers the on-track product in a fresh way, and gives fans access (approximately 65% of the role).· Support at-track and event coverage by collaborating with the Sr. Manager and social team on race-weekend shot lists, traveling to events, and producing content on site that delivers against the creative vision (approximately 35% of the role).· Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.· Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.· Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.· Manage projects end-to-end, from concept through execution, ensuring work meets quality and timeline expectations.· Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.· Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.· Use performance data and analytics to help evaluate content and inform future creative decisions.**Required Qualifications:**· Bachelor’s degree in a related field or a minimum of two (2) years related experience, internship, and/or training; or equivalent combination of education and experience.· 2 to 5 years of professional experience in video production, preferably with a focus on social media or digital content.· Proficient shooting high-quality video on lightweight camera setups in fast-moving environments· Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.· Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.· Ability to work collaboratively in a fast-paced and creative team environment.· Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.· Demonstrate strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms· Thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.**Preferred Qualifications:**· Experience with motion graphics and visual effects using Adobe After Effects.· Familiarity with the sports industry, particularly motorsports.· A portfolio showcasing successful social-first video projects and innovative content strategies.Learn more about this role and our team by applying at https://careers.nascar.com for consideration.NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best-qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.LocationOn-siteCharlotte, North CarolinaPayPay not disclosedSimilar roles/responsibilitiesProducerVideographerEditorContent ProducerVideo Editor