6 / Content Specialist

Ai Mortgagelending; Alhambra (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Ai Mortgagelending seeks a creative Content Specialist to elevate our brand across platforms. You will craft marketing materials, manage our social media presence, and collaborate with teams to ensure messaging is on-brand and impactful.

Develop and execute a content calendar, analyze performance with analytics tools, and adapt strategies based on trends. The role requires strong writing, project management, and the ability to work independently while meeting tight deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience in content creation and social media management, preferably in the financial services or real estate industry.
• Strong creative writing and communication skills with the ability to produce engaging content for a variety of formats and audiences.
• Ability to work independently and manage multiple projects under tight deadlines.
• Proficiency in social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) and analytics tools.
• Creative and strategic thinker with attention to detail.
• Experience with graphic design and video editing tools is a plus.

Responsibilities

• Create marketing materials (e.g., brochures, email campaigns, promotional videos) that reflect our brand identity and support marketing objectives.
• Manage social media channels, including planning and creating content. Engage with followers, respond to inquiries, and adapt strategies based on social trends.
• Develop and execute a content calendar to maintain consistent and relevant content across platforms.
• Craft engaging and targeted content to foster audience interaction and build brand community.
• Analyze social media and marketing material performance using analytics tools. Provide insights and recommendations to enhance engagement and reach.
• Stay informed about social media, content marketing, and mortgage industry trends to ensure content remains current and impactful.
• Collaborate with marketing team members and other departments to maintain a cohesive brand message and explore cross-promotional opportunities.

Skills

Content creation

Social media management

Creative writing

Analytics

Project management

Strategic thinking

Attention to detail

Education

Bachelor's degree in Marketing/Communications/Journalism or related field

Tools

Graphic design software

Video editing software

Analytics tools

Job description

We are seeking a creative and driven Content Specialist to elevate our brand presence across multiple platforms. The Content Specialist will be at the heart of our marketing strategy, responsible for crafting compelling marketing materials and managing our social media presence. This role requires a blend of creativity, strategic thinking, and a keen understanding of our target audience to enhance engagement and drive results.

LOCATION

EMPLOYMENT TYPE

Permanent

What You’ll Do

Create various marketing materials (e.g., brochures, email campaigns, promotional videos) that reflect our brand identity and support marketing objectives.

Manage social media channels, including planning and creating content. Engage with followers, respond to inquiries, and adapt strategies based on social trends.

Develop and execute a content calendar to maintain consistent and relevant content across platforms.

Craft engaging and targeted content to foster audience interaction and build brand community.

Analyze social media and marketing material performance using analytics tools. Provide insights and recommendations to enhance engagement and reach.

Stay informed about social media, content marketing, and mortgage industry trends to ensure content remains current and impactful.

Collaborate with marketing team members and other departments to maintain a cohesive brand message and explore cross-promotional opportunities.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.

Proven experience in content creation and social media management, preferably in the financial services or real estate industry.

Strong creative writing and communication skills with the ability to produce engaging content for a variety of formats and audiences.

Ability to work independently and manage multiple projects under tight deadlines.

Proficiency in social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) and analytics tools.

Creative and strategic thinker with attention to detail.

Experience with graphic design and video editing tools is a plus.