Brand & Content Marketing Leader

Socket.dev; Smyrna (TN); On-site; USD 65,000 - 100,000; Full time

Job summary

Ideal Tridon Group is seeking a Brand & Content Marketing Manager to bring our brands to life through compelling content, strong brand standards, social media programs, and impactful training initiatives. You will steward brand voice, messaging, and content development across customer-facing and employee communications, creating and implementing content strategies and expanding brand standards.

This hands-on role blends marketing with training development, requiring collaboration with product,

Qualifications

• Bachelor's degree in marketing, Communications or related field.
• 3-5 years of experience in B2B marketing, content marketing, brand management, communications, or related fields.
• Exceptional writing and editing skills.
• Experience managing business social media channels.
• Experience developing content across multiple formats and audiences.
• Strong project management and organizational skills.
• Working knowledge of graphic design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Ability to manage multiple priorities while maintaining high-quality execution.

Responsibilities

• Develop, document, and maintain brand voice, tone, personality, and messaging frameworks.
• Expand and manage comprehensive brand standards, including visual identity, content guidelines, messaging principles, and best practices.
• Ensure consistency across websites, social media, presentations, literature, training materials, and internal communications.
• Conduct periodic brand audits and identify opportunities to improve brand consistency and effectiveness.
• Support brand evolution, rebranding initiatives, acquisitions, and new product commercialization efforts.
• Measure & track brand equity, awareness, sentiment and related metrics.
• Develop content strategy aligned with priorities and industry trends.
• Create high quality written content including website, blog, social posts, emails, product materials, customer stories, sales enablement, internal communications.
• Collaborate with product management, engineering, sales, and SMEs to develop technical and customer-focused content.
• Translate complex technical concepts into clear messaging.
• Manage editorial calendars and content production schedules.
• Develop product training materials and learning resources.

Skills

Exceptional writing & editing

Social media management

Content formats & audiences

Project management

Graphic design tools

Multitasking & prioritization

B2B marketing experience

Education

Bachelor's degree in marketing, Communications or related field

Tools

Canva

Adobe Creative Suite

Job description

Ideal Tridon Group is seeking a Brand & Content Marketing Manager to bring our brands to life through compelling content, strong brand standards, social media programs, and impactful training initiatives. You will steward brand voice, messaging, and content development across customer-facing and employee communications, creating and implementing content strategies and expanding brand standards.

This hands-on role blends marketing with training development, requiring collaboration with product,