Senior Content Marketing Specialist

Truno; Lubbock (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

TRUNO is seeking a Senior Content Marketing Specialist to develop customer-centric content that supports integrated marketing campaigns and broad brand objectives.

This hands-on senior contributor will turn customer challenges and industry insights into clear, useful content, showcasing strong writing and research skills without people-management duties.

Qualifications

• 5+ years of progressively responsible marketing, content marketing, communications, or related experience.
• Exceptional writing, editing, storytelling, and messaging skills.
• Demonstrated ability to develop customer-focused content across multiple formats and translate complex information into clear, useful messaging.
• Strong interviewing, research, and cross-functional collaboration skills.
• Strong organization, follow-through, and ability to manage multiple priorities with limited day-to-day oversight.

Responsibilities

• Develop customer-focused content around real business challenges, questions, and priorities.
• Write and edit articles, emails, landing pages, guides, case studies, customer communications, thought leadership, and digital content.
• Translate complex product, service, operational, or technical information into clear, accessible messaging.
• Repurpose core ideas across formats and channels to extend the value of each content initiative.

Skills

Content marketing

Writing

Editing

Research

Interviewing

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Job description

Position Summary

TRUNO is seeking a Senior Content Marketing Specialist to develop customer-centric, problem-solving content that supports integrated marketing campaigns and broader brand and demand-generation objectives.

This hands-on senior individual contributor will turn customer challenges, industry insights, and subject matter expertise into clear, useful, and compelling content. The ideal candidate is a strong writer and researcher who can build cohesive campaign stories and help bring that content to market. This role does not currently include direct people-management responsibilities.

Key Responsibilities

Content Development

• Develop customer-focused content around real business challenges, questions, and priorities.
• Write and edit articles, emails, landing pages, guides, case studies, customer communications, thought leadership, and digital content.
• Translate complex product, service, operational, or technical information into clear, accessible messaging.
• Repurpose core ideas across formats and channels to extend the value of each content initiative.

Customer & Subject Matter Insight

• Partner with internal teams to identify recurring customer questions, challenges, objections, and opportunities.
• Interview subject matter experts and turn their expertise into useful customer-facing content.
• Research customer and industry topics that can inform future content.
• Ensure content reflects the customer's perspective and real-world business needs.

Campaign Content & Execution Support

• Translate approved campaign direction and customer insights into campaign narratives, themes, and content plans.
• Recommend content formats and sequencing based on the campaign objective and audience.
• Maintain consistent messaging and storytelling across campaign touchpoints.
• Support execution by preparing, coordinating, and publishing content across appropriate marketing channels while maintaining content calendars, deadlines, drafts, and approvals.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience.
• 5+ years of progressively responsible marketing, content marketing, communications, or related experience.
• Exceptional writing, editing, storytelling, and messaging skills.
• Demonstrated ability to develop customer-focused content across multiple formats and translate complex information into clear, useful messaging.
• Strong interviewing, research, and cross-functional collaboration skills.
• Strong organization, follow-through, and ability to manage multiple priorities with limited day-to-day oversight.

Preferred Qualifications

• B2B marketing experience.
• Experience developing content for integrated marketing campaigns.
• Experience creating thought leadership, educational content, case studies, or customer stories.
• Familiarity with email marketing, web content, and content management systems.