Manager Corporate Initiatives 1

Reliance, Inc.; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Reliance, Inc. seeks a results-driven marketer to lead social media strategy and execution across LinkedIn, Instagram, Facebook, YouTube, and X.

This role bridges external storytelling with internal communications to strengthen brand presence and workforce program engagement. You will create, edit, and publish content, manage campaigns and content calendars, monitor trends, analyze performance, and ensure messaging consistency across channels.

Qualifications

• At least 2+ years in social media management, communications, or digital marketing.
• Strong knowledge of major platforms: LinkedIn, Instagram, Facebook, YouTube, X.
• Exceptional written and verbal communication skills.
• Experience with scheduling tools and analytics platforms like Google Analytics.
• Analytical mindset with ability to translate data into actions.
• Creative ability to craft engaging, trend-aware content.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and workforce objectives.
• Create, edit, and publish content across platforms and manage content calendars.
• Lead program marketing, internal communications, and employer branding efforts.
• Engage with audiences, monitor feedback, and protect brand reputation.
• Track metrics and produce ROI-focused performance reports.
• Maintain consistent brand voice across external and internal channels.

Skills

Social media management

Communications

Digital marketing

Written and verbal communication

Analytics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Buffer

Google Analytics

Job description

Job Summary

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels.

Physical Requirements

Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive Motion

Function in the Job

Sedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Social Media Strategy & Execution

• Develop and implement comprehensive social media strategies aligned with business and workforce objectives
• Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Plan and execute organic and paid campaigns, including influencer or partnership opportunities
• Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

• Create, edit, and publish engaging content (text, images, video) across platforms
• Develop messaging for both external brand storytelling and internal communications
• Manage content calendars and ensure consistent, timely delivery
• Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

• Develop and execute communication strategies for workforce development initiatives
• Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)
• Manage internal communications, including leadership messaging and major rollouts
• Support employer branding and talent marketing efforts

Community & Reputation Management

• Manage social engagement, respond to followers, and facilitate conversations in real time
• Monitor and respond to Google Reviews and external feedback channels
• Partner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

• Track engagement, web traffic, SEO, and social media metrics
• Develop regular performance reports and ROI analysis
• Use insights to continuously optimize campaigns, messaging, and channel effectiveness
• Establish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

• Ensure all content aligns with company voice, brand standards, and messaging frameworks
• Maintain consistency across internal and external communication channels

Required Skills

Required Qualifications

• Experience:2+ years in social media management, communications, or digital marketing
• Platform Expertise:Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Communication Skills:Exceptional written and verbal communication skills
• Tools:Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)
• Analytical Mindset:Ability to interpret data and translate insights into action
• Creativity:Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Experience with graphic design (Canva, Photoshop) and video editing
• Knowledge of SEO, paid media, and digital marketing channels
• Experience supporting internal communications or workforce initiatives

EEO Statement

Reliance, Inc. IS A DRUG-FREE WORK ENVIRONMENT EEO/DISABILITY/VETERAN