Brand & Content Lead for Dual Brands (B2B Tech)

JJA.CO; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

JJA.CO in Los Angeles seeks an in-house content leader to own how two drone-branded companies present themselves. You will build and run a weekly content calendar covering website, social, video and email campaigns, and drive ships with measurable results.

You will write or brief writers and editors, ensure quality, and empower the sales team with clear product explanations and assets. Close collaboration with the CEO and COO is expected.

Qualifications

• Built and ran a multi-channel content calendar with measurable results.
• Writes well for expert buyers in a B2B context.
• Managed writers, designers, photographers, videographers, or agencies to a standard.
• Marketed a considered purchase or B2B product focused on qualified conversations.

Responsibilities

• Own brand and voice for two brands and keep them distinct.
• Build and run a content calendar spanning web, social, video and email.
• Write or lead writers for product pages, landing pages, articles and emails.
• Make services offering clear and easy to buy for customers.
• Equip the sales team with materials, templates, and explainers.
• Raise the floor on quality and avoid broken links or errors.
• Partner with teams including E-commerce & Technology Lead and paid media (content-only).

Skills

Content calendar ownership

Brand voice management

Writers management

B2B content marketing

Tools

Shopify

Klaviyo

Job description

JJA.CO in Los Angeles seeks an in-house content leader to own how two drone-branded companies present themselves. You will build and run a weekly content calendar covering website, social, video and email campaigns, and drive ships with measurable results.

You will write or brief writers and editors, ensure quality, and empower the sales team with clear product explanations and assets. Close collaboration with the CEO and COO is expected.