Brand & Content Lead: B2B Growth, Website Launch

FinStrat; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

FinStrat is seeking a hands-on content lead to shape the company's story across website, social, and partner channels. You will own editorial output and collaborate with leadership to renew positioning and messaging.

In 90 days, lead a content calendar and secure leadership approval for brand renewal; by six months, launch a refreshed website with consistent messaging. You will use engagement data to shape future content.

Qualifications

• 2–4 years in B2B marketing or content.
• Strong writing and editorial judgment, plus stakeholder coordination.
• Comfort with AI tools, a growth mindset, and an understanding of founders and investors.

Responsibilities

• Lead content for the website launch and brand rollout.
• Write and edit decks, one-pagers, case studies, thought leadership, and email.
• Manage social media and distribution calendars, plus design and contractor briefs.

Skills

Strong writing

Editorial judgment

Stakeholder coordination

AI tools

Growth mindset

Founders & investors understanding

Job description

FinStrat is seeking a hands-on content lead to shape the company's story across website, social, and partner channels. You will own editorial output and collaborate with leadership to renew positioning and messaging.

In 90 days, lead a content calendar and secure leadership approval for brand renewal; by six months, launch a refreshed website with consistent messaging. You will use engagement data to shape future content.