Brand Content Franchise Lead

Lovable; Boston, New York (MA, NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Lovable is seeking a Brand Content Lead to build content franchises from scratch, grow real audiences, and multiply distribution for content that shapes brand perception. You’ll own top-of-funnel content and ensure it reaches the right people across channels.

You’ll manage writers/editors, ship high-quality work, and establish multi-channel series with measurable audience growth. 8+ years in editorial or content strategy required; this role is based in the US with a hybrid or on-site setup in

Qualifications

• Requires a strong track record of multiplying distribution and reach for content with measurable results.
• Experience building a content franchise from zero and growing an actual audience (newsletter, video series, multi-channel format).
• Proven ability to ship content that moves brand perception and business outcomes.
• Experience managing writers and editors with clear direction and high editorial standards.

Responsibilities

• Build written and multimedia strategy to drive discovery of Lovable’s brand.
• Be the distribution expert to expand reach of existing content into the right audiences.
• Create multi-channel content franchises from scratch and grow real audiences.
• Brief and manage freelance writers and editors with consistent quality.

Skills

Distribution growth

Content strategy

Editorial leadership

Job description

Lovable is seeking a Brand Content Lead to build content franchises from scratch, grow real audiences, and multiply distribution for content that shapes brand perception. You’ll own top-of-funnel content and ensure it reaches the right people across channels.

You’ll manage writers/editors, ship high-quality work, and establish multi-channel series with measurable audience growth. 8+ years in editorial or content strategy required; this role is based in the US with a hybrid or on-site setup in