Brand & Content Director: Radio & Digital Growth

Hubbard Broadcasting Inc.; Alexandria (VA); On-site; USD 50,000 - 70,000; Full time

Job summary

Hubbard Radio in the United States seeks a Brand and Content Director to steer the country and classic hits brand strategy and execution. You will set policy, manage programming staff, and oversee budgeting and collaborations with sales, digital, and engineering teams.

The role demands strong leadership, clear communication, and the ability to navigate FCC guidelines while building branding across platforms.

Qualifications

• Experience as a successful Brand & Content or Program Director. Experience in a supervisory position preferred.
• Operating knowledge of digital radio automation systems and music scheduling software (if a music station)
• Thorough understanding of FCC guidelines regarding compliance with rules including indecency, profanity, payola/plugola, and contesting.
• Ability to interact and communicate effectively with diverse groups of individuals.
• Must have a valid driver73 license and clean driving record as determined by the Company.

Responsibilities

• Set programming, content and operational policy and strategic mission for radio station in collaboration with General Manager.
• Ensure execution of policies, goals and action plans are enacted by communicating to appropriate individuals.
• Study and plan for the future.
• Responsible for the day to day brand and content decisions.
• Develop maintain, administer and take ownership of budget.
• Work with and provide direction to station employees.
• Work closely with sales management and promotions to achieve revenue budgets.
• Build synergy with digital staff to provide digital extensions through the website and digital media.
• Knowledgeable of and applies as needed all current FCC rules and regulations.
• Work closely with engineering staff in overseeing the technical and audio components in regards to station function and sound.
• Provide direct supervision of employees in the following ways: Develop a strong brand and content through applicable training, evaluation, and coaching; Consult and collaborate with VP/GM and others in management in the areas of personnel, recruitment, hiring and development of personalities and other staff; Critique and provide performance feedback employees on a regular basis;
• Work cooperatively and collaboratively with corporate programming, engineering, production, digital and sales departments as well as others.
• Acts in a professional manner when representing each station.
• Represent station at various events.
• Complete other duties as assigned.

Skills

Leadership

Communication

Deadline-driven

Teamwork

Decision making

Tools

Radio automation software

Music scheduling software

Job description

Hubbard Radio in the United States seeks a Brand and Content Director to steer the country and classic hits brand strategy and execution. You will set policy, manage programming staff, and oversee budgeting and collaborations with sales, digital, and engineering teams.

The role demands strong leadership, clear communication, and the ability to navigate FCC guidelines while building branding across platforms.