Brand & Community Growth Lead

KittySpout; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

KittySpout is seeking a Head of Brand & Community to own how customers see and feel about our two brands. You will craft a clear brand story, identity, and brand moments that build awareness and goodwill, including shelter partnerships, activations, PR and community initiatives.

The ideal candidate has 7+ years in brand/communications at consumer brands, with a track record in cause partnerships, events, and North America campaigns.

Qualifications

• 7+ years in brand, communications or brand marketing at consumer brands.
• Track record of building awareness through cause partnerships, events and PR.
• Campaigns for a North American audience.

Responsibilities

• Own the brand story, positioning, tone of voice and brand guidelines for both brands.
• Design and run a giving-back program with shelter and rescue partners, tracking impact.
• Build the yearly brand-moment calendar and run each moment end to end: concept, partners, budget, website and email, social and creators, and press.
• Run pop-ups, events, sponsorships and stunts with defined budgets and goals.
• Win earned media by pitching brand moments, cause campaigns and launches, directly or via agency.
• Build a community of fans and turn reviews, photos and stories into brand content.
• Report brand health monthly and manage the brand budget.

Skills

Brand Marketing

Communications

PR & Events

North America

Job description

KittySpout is seeking a Head of Brand & Community to own how customers see and feel about our two brands. You will craft a clear brand story, identity, and brand moments that build awareness and goodwill, including shelter partnerships, activations, PR and community initiatives.

The ideal candidate has 7+ years in brand/communications at consumer brands, with a track record in cause partnerships, events, and North America campaigns.