Brand & Communications Strategist

Lawrence Partnership; Lawrence (MA); On-site; USD 81,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Training & career development

Community impact

Team collaboration

Job summary

BrightBridge in Lawrence, MA is seeking a Marketing & Communications Manager to lead brand and communications efforts. You will develop campaigns with a focus on member growth, deposits, and loans, while guiding a team to deliver on-time, on-brand messaging across channels.

The role requires strong writing, editing, and project management skills, with experience in financial services a plus. Collaboration with leadership and local teams is essential for success.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing/communications.
• Five+ years in marketing/communications or related field.
• Strong writing, editing and proofreading skills with adaptable tone.
• Experience developing and executing multi-channel marketing campaigns.
• Experience developing internal and external communications for varied audiences.
• Experience managing projects with multiple stakeholders and deadlines.
• Strong interpersonal skills and collaboration with leadership.
• Ability to take ideas from concept to execution with direction.
• Strong organizational skills and detail orientation.
• Comfortable in a collaborative, changing environment with team support.
• Experience with Workvivo or similar employee communications platform is a plus.
• Experience in financial services, banking or credit unions is helpful but not required.

Responsibilities

• Manage marketing projects from concept to execution, ensuring timelines and objectives.
• Develop content for email, direct mail, digital ads, website, social, and branch materials.
• Collaborate with lines of business to align goals and marketing approaches.
• Support local/community marketing to build BrightBridge awareness.
• Ensure consistent BrightBridge brand voice across channels.
• Analyze campaign results and apply insights to future work.
• Coordinate with agencies, media, printers and vendors as needed.
• Develop and edit clear communications for internal and external audiences.
• Support leadership communications and adapt messaging for different audiences.
• Help identify stories highlighting team members and community impact.
• Assist with PR efforts, including press materials and media opportunities.
• Create communications around initiatives, launches and organizational changes.
• Support internal communications to reinforce OneTeam culture and priorities.
• Develop content for internal platform including leadership messages and recognition.
• Assist with time-sensitive communications when required.

Skills

Strong writing

Editing & proofreading

Multi-channel marketing

Project management

Interpersonal communication

Leadership

Education

Bachelor’s degree in marketing, communications, public relations, journalism, business or related field

Tools

Workvivo platform

Job description

BrightBridge in Lawrence, MA is seeking a Marketing & Communications Manager to lead brand and communications efforts. You will develop campaigns with a focus on member growth, deposits, and loans, while guiding a team to deliver on-time, on-brand messaging across channels.

The role requires strong writing, editing, and project management skills, with experience in financial services a plus. Collaboration with leadership and local teams is essential for success.