Brand Communications Manager

Hearst; South San Francisco (CA); Hybrid; USD 85,000 - 147,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Flexible spending account

Paid holidays

Paid time off

Employee assistance program

Job summary

Hearst is seeking a Brand Communications Manager for its First Databank (FDB) team. The role owns the brand voice and editorial narrative across channels, coordinating with Product Marketing, Sales, Legal, Clinical and Executive stakeholders to ensure clinical accuracy and consistent messaging.

This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN offices and follows a hybrid work model, with at least three days onsite weekly.

Qualifications

• Strong B2B content and media track record across web, social and media relations.
• Vendor and cross-functional stakeholder management skills.
• Excellent writing, editing and editorial judgment with AI-assisted tools.
• Translate brand strategy into day-to-day editorial decisions and standards.
• Collaborative cross-functional partnership with Product Marketing, Sales, Legal and Clinical.

Responsibilities

• Own brand voice and editorial planning across social, media relations, customer stories, and blog.
• Approve external content and media engagement within talking points; escalate risks to VP Marketing.
• Manage day-to-day vendor and agency relationships; advise messaging changes.
• Lead cross-functional content programs with Product Marketing, Sales, Legal and Clinical.
• Guide use of AI-assisted content tools with brand controls and review workflows.

Skills

B2B content track record

Vendor management

Editing & editorial judgment

Brand strategy into content

Cross-functional partnership

Education

Bachelor’s degree or equivalent

Tools

AI-assisted content tools

Job description

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

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First Databank (FDB) is currently seeking a Brand Communications Manager in the Marketing department. The Brand & Communications Manager owns FDB’s brand voice and public narrative — including editorial planning, social presence, media relations, customer stories, and the website editorial layer — and leads the cross-functional content programs that keep that story consistent, credible, and clinically accurate across every channel.

This is a hands-on opportunity for an experienced brand and communications professional who wants to own meaningful scope inside a growing healthcare technology marketing team. The Brand & Communications Manager will manage vendor and agency relationships, lead content programs that span Product Marketing, Sales, Legal, Clinical and Executive stakeholders, and help position FDB’s brand consistently as the company expands from drug knowledge provider to clinical guidance partner.

This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN office and follows a hybrid work model, with an expectation to work onsite at least three days per week.

Responsibilities:

• Own brand voice, editorial planning, crisis communication and FDB’s public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
• Approve routine external content and media engagement within approved talking points; elevate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
• Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
• Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
• Guide responsible use of AI-assisted content tools — building reusable brand controls, prompt libraries, templates, and factual-error review workflows — to expand production capacity while keeping brand voice and clinical accuracy human-led.

Required Skills:

• Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
• Vendor and cross-functional stakeholder management skills.
• Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
• Ability to translate brand strategy into day-to-day editorial decisions and content standards.
• Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.

Required Experience:

• 5–7 years of communications experience, including demonstrated ownership of cross-functional programs.
• Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
• Experience managing vendor and agency relationships.
• Bachelor’s degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.

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About FDB:

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us onandLinkedIn.

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.
We are an Equal opportunity employer – vets/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

First Databank, Inc. (FDB) endeavors to makewww.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of your website or need assistance completing the application process, please email [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

For more information about our commitment to equal employment opportunity, please visit EEO is the Law, EEO is the Law Supplement, Pay Transparency, and FDB EEO/AA Statement.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role. If hired in San Francisco, CA, the reasonable estimate is $116,000 to $147,000. If hired in Carmel, IN, the reasonable estimate is $85,000 to $110,000. If hired in North Carolina, the reasonable estimate is $99,000 to $127,000.Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

Compensation

The base salary range below is the Company’s good-faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.

Base Salary Range:

$85,000—$147,000 USD