Brand & Communications Leader - Hands-on Builder

Yondr; United States; Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

Paid time off

Parental leave

Holiday break

401(k)

Tech tool preference

Hybrid with on-site lunch

Job summary

Yondr is seeking a VP of Brand & Communications to own the brand platform, voice, and external communications across Education, Artist Relations, and Commercial. You will lead a lean internal team, work with agencies and partners, and translate Yondr’s mission into a cohesive brand story for schools, live events, and partnerships.

The role requires a hands-on leader who writes and edits high-stakes copy, sets brand guidelines, and oversees creative systems that scale with the business.

Qualifications

• 10 to 15+ years in brand, communications, or creative leadership roles, including experience running brand and/or communications for a full business, not just a single product line or campaign.
• Direct experience leading and growing a team, and managing agency/freelance partners at scale.
• Currently hands-on in the work: actively writing, art-directing, or shaping creative in the last one to two years, not solely managing others who do it.

Responsibilities

• Own Yondr’s brand platform, positioning, and voice across Education, Artist Relations, and Commercial, building the connective tissue that makes the brand read as one story.
• Own company-wide communications: press and media relations, executive communications, and Yondr’s public point of view on presence, attention, and digital wellbeing.
• Personally write and edit the brand’s highest-stakes copy, setting the standard for everything else across web, campaigns, social, and executive communications.
• Set and evolve brand guidelines, voice-and-tone standards, and creative systems that scale as the business grows.
• Create and direct content across the business, including campaigns, brand film, photography, copy, and design, working hands-on alongside internal creatives, agencies, and freelance talent.
• Own social and web presence end to end, from strategy and editorial calendar to writing, shooting, and posting content personally when it counts.
• Set and protect the creative quality bar; review and approve brand-facing work from internal teams, agencies, and freelancers before it ships.
• Own the brand experience at live touchpoints, including concerts and festivals, trade shows, school and district events, and partner activations.
• Partner with Sales, Education, and Artist Relations to design and build event and trade show presence that’s consistent with brand standards.
• Identify and shape moments that give the brand outsized visibility relative to spend.
• Build and lead a small internal team and manage external agencies, freelancers, and production partners.
• Own the brand and communications budget; make build-vs-buy calls on internal hires vs. agency/freelance support.
• Serve as a key member of the Marketing Leadership Team, bringing brand perspective into broader company strategy.
• Act as internal brand guardian across Marketing, Sales, Product, and Education.
• Ability to operate as a true player-coach; set strategy and execute hands-on when needed.
• Strong news judgment and media instincts; spokesperson-ready voice for the company.
• Build one coherent brand story across diverse audiences without diluting it.
• Sharp creative judgment; brief/direct designers, writers, and agencies while doing the work when needed.
• Executive presence and communication skills to represent the brand to senior leadership, the board, press, and external partners.
• Comfort with ambiguity and lean resourcing; a builder’s seat requiring real work.

Skills

10-15+ years in brand/communications

Experience leading and growing a team

Hands-on execution across brand assets

Portfolio of brand-building work

Experience with lifestyle/entertainm./

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Job description

Yondr is seeking a VP of Brand & Communications to own the brand platform, voice, and external communications across Education, Artist Relations, and Commercial. You will lead a lean internal team, work with agencies and partners, and translate Yondr’s mission into a cohesive brand story for schools, live events, and partnerships.

The role requires a hands-on leader who writes and edits high-stakes copy, sets brand guidelines, and oversees creative systems that scale with the business.