Brand & Communications Lead — Healthcare Tech

Hearst; South San Francisco (CA); Hybrid; USD 85,000 - 147,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Flexible spending account

Paid holidays

Paid time off

Employee assistance program

Job summary

Hearst is seeking a Brand Communications Manager for its First Databank (FDB) team. The role owns the brand voice and editorial narrative across channels, coordinating with Product Marketing, Sales, Legal, Clinical and Executive stakeholders to ensure clinical accuracy and consistent messaging.

This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN offices and follows a hybrid work model, with at least three days onsite weekly.

Qualifications

• Strong B2B content and media track record across web, social and media relations.
• Vendor and cross-functional stakeholder management skills.
• Excellent writing, editing and editorial judgment with AI-assisted tools.
• Translate brand strategy into day-to-day editorial decisions and standards.
• Collaborative cross-functional partnership with Product Marketing, Sales, Legal and Clinical.

Responsibilities

• Own brand voice and editorial planning across social, media relations, customer stories, and blog.
• Approve external content and media engagement within talking points; escalate risks to VP Marketing.
• Manage day-to-day vendor and agency relationships; advise messaging changes.
• Lead cross-functional content programs with Product Marketing, Sales, Legal and Clinical.
• Guide use of AI-assisted content tools with brand controls and review workflows.

Skills

B2B content track record

Vendor management

Editing & editorial judgment

Brand strategy into content

Cross-functional partnership

Education

Bachelor’s degree or equivalent

Tools

AI-assisted content tools

Job description

Hearst is seeking a Brand Communications Manager for its First Databank (FDB) team. The role owns the brand voice and editorial narrative across channels, coordinating with Product Marketing, Sales, Legal, Clinical and Executive stakeholders to ensure clinical accuracy and consistent messaging.

This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN offices and follows a hybrid work model, with at least three days onsite weekly.