Brand & Communications Lead — Fintech & Institutions

Bastion; United States; Hybrid; USD 150,000 - 225,000; Full time

Job summary

Bastion is seeking a Brand and Communications Lead to shape our market presence from New York City with a flexible hybrid setup. You’ll own Bastion’s voice, messaging, and external visibility across press, events, and campaigns, partnering with the CEO and cross-functional teams to drive credible, high-signal communications.

You’ll build a scalable content workflow, leverage AI tools, and manage relationships with reporters and senior stakeholders in financial services and fintech.

Responsibilities

• Learn Bastion’s product, customers, regulatory position, and competitive landscape.
• Define the target audiences, messaging, and channels to prioritize.
• Develop a scalable content and communications production workflow leveraging AI tooling and contractors.
• Build an active pipeline of press, events, and speaking opportunities.
• Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications.
• Launch the first targeted campaigns for the businesses we want to work with.
• Track performance of brand and communications efforts via inbound leads and pipeline influence.

Job description

Bastion is seeking a Brand and Communications Lead to shape our market presence from New York City with a flexible hybrid setup. You’ll own Bastion’s voice, messaging, and external visibility across press, events, and campaigns, partnering with the CEO and cross-functional teams to drive credible, high-signal communications.

You’ll build a scalable content workflow, leverage AI tools, and manage relationships with reporters and senior stakeholders in financial services and fintech.