Brand & Communications Lead (Contract)

Air InfoSec; Austin (TX); On-site; USD 52,000 - 72,000; Full time

Job summary

Texas Department of Transportation is seeking a Marketing Communications Coordinator in Austin to manage branding and messaging across internal and external channels. The role involves working with agency leadership, staff, and vendors to identify news-worthy content, produce external materials, and coordinate distribution across web and social media.

The position focuses on developing and evaluating communications strategies aligned with the agency's goals, leveraging market research and

Responsibilities

• Manage branding and messaging across internal and external channels.
• Collaborate with agency leadership and vendors to plan news-worthy content for publication on the website and social media.
• Coordinate distribution of newsletters, press packets, and external materials; ensure consistency of messaging and branding.
• Segment communication lists based on buyer personas and behaviors such as email engagement and site interactions.
• Develop and publicize press packets, articles, and promotional materials.
• Work with vendors on event planning, web and podcast production, and video production.
• Create and evaluate communications strategies with measurable goals aligned to the organization’s plan.
• Monitor industry trends and ensure accessibility requirements are integrated throughout project lifecycles.

Job description

Texas Department of Transportation is seeking a Marketing Communications Coordinator in Austin to manage branding and messaging across internal and external channels. The role involves working with agency leadership, staff, and vendors to identify news-worthy content, produce external materials, and coordinate distribution across web and social media.

The position focuses on developing and evaluating communications strategies aligned with the agency's goals, leveraging market research and