Strategic Communications Director (Brand, Media & Impact)

The Trail Conservancy; Austin (TX); Hybrid; USD 90,000 - 95,000; Full time

Benefits offered by this job

Health Insurance

401(k) with match

Paid Time Off

Job summary

The Trail Conservancy in Austin, TX seeks a Communications Director to shape TTC's mission, impact, partnerships, and public narrative. Reporting to the Chief of External Affairs and supervising the Marketing Supervisor, you will steer a comprehensive communications strategy across brand, content, and media.

You will oversee digital channels, press materials, fundraising communications, and crisis messaging, while coordinating with executives and program staff to tell compelling stories about

Qualifications

• Approximately seven or more years of experience in communications, public relations, marketing, journalism, public affairs, or a related field.
• At least two years of experience supervising employees or leading the work of communications professionals, consultants, or substantial cross‑functional teams.
• Demonstrated success developing and implementing an organization‑wide communications strategy.
• Excellent writing, editing, presentation, and verbal communication skills.
• Experience with media relations, executive communications, reputation management, or sensitive communications issues.
• Experience managing digital communications and using data to improve results.
• Strong project‑management and decision‑making skills.
• Demonstrated ability to communicate effectively and respectfully with audiences from varied backgrounds and perspectives.

Responsibilities

• Develop and lead an annual communications and marketing plan aligned with TTC's strategic plan and External Affairs priorities.
• Identify key audiences and establish clear objectives, messages, and strategies for each.
• Serve as a strategic communications adviser to the Chief of External Affairs, CEO, leadership team, and other staff.
• Partner with the Chief of External Affairs on communications related to City partnerships, public affairs, government relations, and issues affecting the Trail.
• Establish editorial, approval, and planning processes that promote accuracy, consistency, responsiveness, and appropriate executive oversight.
• Set measurable communications goals, monitor performance, and recommend adjustments based on data, community feedback, and emerging needs.
• Steward TTC’s brand, voice, visual identity, and core messages across all channels.
• Lead an integrated content strategy that communicates TTC's mission, impact, projects, programs, partnerships, and community value.
• Provide strategic oversight of TTC's website, email, social media, digital advertising, publications, signage, direct mail, video, and other communications platforms.
• Guide the creation and editing of press materials, project communications, community updates, fundraising materials, organizational reports, and multimedia content.
• Ensure communications are accurate, accessible, inclusive, respectful, and appropriate for their intended audiences.
• Maintain clear standards for written, visual, digital, and multimedia communications.
• Manage communications consultants, photographers, and other external partners.
• Develop productive relationships with reporters, editors, producers, community media, and other communications partners.
• Identify opportunities for earned media, interviews, public presentations, thought leadership, and community storytelling.
• Draft and coordinate press releases, media advisories, statements, responses to inquiries, interview preparation, and spokesperson materials.
• Prepare leaders to represent TTC and serve as a TTC spokesperson as needed.
• Monitor media coverage, misinformation, stakeholder concerns, and emerging issues that could affect TTC’s work or reputation.
• Maintain crisis and issues-communications plans and coordinate messaging during sensitive or rapidly changing situations in partnership with the Chief of External Affairs, CEO, and other appropriate leaders.
• Partner with Development and other departments to plan and produce clear, compelling communications for fundraising, membership, sponsorships, donor stewardship, projects, programs, events, and community engagement.
• Coordinate donor-recognition commitments across signage, publications, the website, media materials, and digital channels.
• Translate complex projects, organizational priorities, decisions, and public issues into accessible narratives for staff and board to use in the community.
• Lead the production and execution of an annual impact report.
• Supervise and develop the Marketing Supervisor through clear expectations, regular feedback, coaching, workload planning, and professional‑development support.
• Coordinate the work of communications interns, contractors, and agency partners.
• Develop and manage the communications portion of the External Affairs budget.
• Establish realistic project timelines, clarify responsibilities, and help departments plan communications needs in advance.
• Foster a collaborative environment in which employees can share ideas, raise concerns, and produce high‑quality work.
• Attend and support selected TTC activities and events, including occasional evening and weekend commitments.
• Perform other responsibilities reasonably related to the position.

Skills

Experience in communications

Supervising employees

Strategic communications

Excellent writing/editing

Media relations

Digital communications

Project management

Communicating to diverse audiences

Education

Bachelor’s degree not required

Job description

The Trail Conservancy in Austin, TX seeks a Communications Director to shape TTC's mission, impact, partnerships, and public narrative. Reporting to the Chief of External Affairs and supervising the Marketing Supervisor, you will steer a comprehensive communications strategy across brand, content, and media.

You will oversee digital channels, press materials, fundraising communications, and crisis messaging, while coordinating with executives and program staff to tell compelling stories about