Brand & Communications Director, KC District

Ctr-Management-Inc; Kansas City (MO); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive pay

401K

Paid time off

Job summary

Kansas City Power & Light District is seeking a Director of Marketing & Communications to lead branding, PR, content, and promotional campaigns across all channels. You will align messaging with district leadership and tenant partners to drive awareness and foot traffic.

Responsibilities include developing a strategic marketing vision, managing agencies, supervising a cohesive content calendar, and measuring ROI to optimize performance.

Qualifications

• 8+ years of experience in marketing, communications, or public relations.
• Proven expertise in brand marketing, PR, and digital strategy.
• Knowledge of social media trends and paid media strategies.
• Experience managing agencies, freelancers, and vendor relationships.
• Ability to analyze data and consumer insights to inform marketing strategies.
• Excellent leadership, collaboration, and project management abilities.

Responsibilities

• Work with district leadership to develop and implement a comprehensive brand strategy for Kansas City Power & Light District.
• Oversee all marketing campaigns, digital and traditional, to ensure consistency in messaging, tone, and visual identity.
• Collaborate with district leadership, Kansas City Live! management, Live! concepts, and tenants to support business success through co-branded initiatives, actions, and cross-promotions.
• Lead creative direction for all Kansas City Power & Light District marketing assets, including signage, advertising, and promotional materials.
• Work with the district’s public relations agency to develop and manage a PR strategy that secures earned media coverage, enhances reputation, and fosters strong relationships with media outlets.
• Create and manage a monthly PR calendar and corresponding initiatives.
• Serve as a spokesperson, ensuring brand aligned messaging in all press releases, interviews, and public statements.
• Cultivate relationships with key community leaders / organizations, influencers, and business partners, to generate positive exposure.
• Oversee all crisis communications and reputation management efforts.
• Oversee and implement content strategy for district website, social media, email marketing, and digital advertising.
• Utilize data-driven insights to optimize marketing efforts and measure ROI.
• Develop and implement retail leasing marketing strategy including a monthly newsletter and vacant unit campaigns.
• Support sponsorship presentations and implement sponsorship marketing assets and deliverables.
• Manage communications with internal and external stakeholders and local businesses or tenants as needed.

Skills

Brand marketing

Public relations

Digital strategy

Social media

Agency management

Data analysis

Leadership

Project management

Job description

Kansas City Power & Light District is seeking a Director of Marketing & Communications to lead branding, PR, content, and promotional campaigns across all channels. You will align messaging with district leadership and tenant partners to drive awareness and foot traffic.

Responsibilities include developing a strategic marketing vision, managing agencies, supervising a cohesive content calendar, and measuring ROI to optimize performance.