Brand & Communications Director, District Marketing

Cordish Companies; Center (MO); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Competitive Pay with annual reviews

401K, with contribution

Paid Time Off

Job summary

Kansas City Power & Light District is seeking a Director of Marketing & Communications to lead brand strategy, public relations, content, and campaigns that drive foot traffic and tenant success. This role oversees branding, campaigns, and partnerships across digital and traditional channels.

Collaborate with district leadership and tenants to ensure cohesive messaging while managing agencies and measuring ROI.

Qualifications

• 8+ years of experience in marketing, communications, or public relations.
• Experience in hospitality, real estate, or entertainment preferred.
• Strong leadership and project management abilities.
• Ability to analyze data and consumer insights to inform strategies.
• Knowledge of social media trends and paid media.

Responsibilities

• Develop and implement a comprehensive brand strategy for KC Power & Light District.
• Oversee all marketing campaigns, digital and traditional, ensuring consistent messaging.
• Collaborate with leadership, Live! management, and tenants for cross-promotions.
• Lead creative direction for signage, advertising, and promotional materials.
• Develop and manage a PR strategy to secure earned media coverage.
• Create a monthly PR calendar and coordinate initiatives.
• Subject as spokesperson ensuring brand-aligned messaging in press and interviews.
• Cultivate relationships with community leaders, influencers, and partners.
• Oversee crisis communications and reputation management.
• Manage content strategy for website, social media, and digital ads.
• Utilize data-driven insights to optimize marketing and measure ROI.
• Develop retail leasing marketing strategy including newsletters and campaigns.
• Support sponsorship presentations and assets delivery.
• Coordinate communications with internal and external stakeholders.

Skills

Brand marketing

Public relations

Digital strategy

Agency management

Leadership

Analytics & ROI

Job description

Kansas City Power & Light District is seeking a Director of Marketing & Communications to lead brand strategy, public relations, content, and campaigns that drive foot traffic and tenant success. This role oversees branding, campaigns, and partnerships across digital and traditional channels.

Collaborate with district leadership and tenants to ensure cohesive messaging while managing agencies and measuring ROI.