Brand Communications Coordinator - Digital Storytelling

Spaar

Saint Paul (MN)

On-site

USD 42,000 - 64,000

Full time

4 days ago

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Benefits offered by this job

Health, dental, and vision insurance

401(k) employer match

Paid vacation and holidays

Sick time

Job summary

The Saint Paul Area Association of REALTORS (SPAAR) is seeking a Communications Coordinator to advance storytelling, elevate the brand, and engage members through digital and traditional marketing. This role supports the Communications Director and helps execute content across social media, website, blogs, videos, and podcasts.

The ideal candidate is detail-oriented, collaborative, and passionate about communications. Entry to mid-level professionals are welcome to apply.

Qualifications

Bachelor's degree in marketing, communications, journalism, graphic design or related field—or equivalent work experience.
Experience in marketing, communications or digital media.
Strong writing and editing skills with attention to detail and brand consistency.
Proficiency with Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere, Audition), or similar tools.
Experience with website content management systems (e.g., WordPress, Squarespace).
Familiarity with social media management tools (e.g., Hootsuite, Later, Meta Business Suite).
Basic photography, videography, and audio editing skills.

Responsibilities

Create and Coordinate content across spaars social media channels (Facebook, Instagram, LinkedIn, YouTube and others).
Develop and implement monthly content calendars.
Write, design and schedule engaging posts that align with SPAAR brand voice.
Monitor social media analytics and engagement, adjusting strategies as needed.
Stay current with digital marketing trends and best practices.
Update and maintain SPAAR's website content for accuracy, timeliness and visual appeal.
Collaborate with staff to post announcements, event information and news items.
Assist in creating and distributing e-newsletters and targeted email campaigns.
Ensure consistent brand messaging and user-friendly web navigation.
Use of AP style, proficient in spelling and grammar.
Follow and maintain SPAAR brand standards.
Create visual materials such as flyers, social graphics, infographics, digital and print ads, and event materials.
Maintain brand consistency across all marketing materials.
Support staff with templates and branded materials for events and programs.
Support staff with website help as it applies to marketing opportunities and create templates as needed.
Collaborate with internal teams and members to source stories and testimonials.
Ensure tone, grammar and style align with SPAAR brand standards.
Plan, script, record and edit short videos highlighting SPAAR programs, events and member stories.
Coordinate and produce SPAAR's podcasts and videos, including scheduling guests, editing audio and video, and promoting episodes.
Manage video and audio archives, ensuring organized storage and reuse opportunities.
Support the Marketing and Communications team with various projects and event logistics as needed.
Perform other duties as assigned to support SPAAR's mission and operations.