Brand Champion

Brad Hall & Associates Inc; Bryan (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Brad Hall Fuel is seeking a Brand Champion to lead field marketing and program execution across dealers and site staff. The role focuses on training, demonstrations, and on-site visits to ensure consistent brand image and compliance.

You will analyze program data, support onboarding of new customers, and build strong relationships with sales reps in the assigned territory while maintaining ethical standards and brand integrity.

Qualifications

• Bachelor’s degree in Business Management, Marketing, Communication or a sales related field preferred.
• Exceptional verbal and written communication skills.
• Strong computer skills and able to learn company systems and processes.
• Adheres to the company’s values and ethical expectations.
• Able to effectively multitask.
• Able to assist and relate to multiple leadership types in multiple industries simultaneously.
• Strong attention to detail.
• Able to work with tight timelines and to handle stressful situations with integrity.

Responsibilities

• Field Marketing and brand program execution.
• Train dealers and site staff on brand requirements and resources.
• Conduct on-site brand program demonstrations and training.
• Perform on-site visits to ensure image stewardship and program compliance.
• Analyze brand program data to improve execution and site performance.
• Train branded websites and resources for dealers and staff.
• Support dealer onboarding and transition to the new brand.
• Coordinate onboarding and training for new customers with sales reps.

Skills

Verbal communication

Written communication

Multitasking

Attention to detail

Education

Bachelor's degree in Business Management

Marketing

Communication or sales-related field

Tools

CRM software

Job description

Brad Hall Fuel is currently seeking a Brand Champion. BHF is one of the largest petroleum distributors in the Western United States doing business in over 40 states. In addition to the BHF core business, BHF is involved in agriculture, oil field services, propane distribution, LNG, fuel transportation, retail fuel stations, and property management.The Brand Champion will primarily be focused on:Field MarketingGain expertise with all brand marketing programs and requirementsExecute training and implementation program for all BHF dealers and site level staffConduct regular on-site brand program demonstrations and training with site staffConduct on-site visits to support image stewardship execution and educate on program elementsUtilize all brand program data to analyze and improve execution and site level performanceExecute initial and ongoing dealer and site level staff training of branded websites and resourcesParticipate in grand opening and customer appreciation events for assigned customersUtilize the onboarding roadmap to support new customers transition to new brandHelp assigned BHF customers stay compliant with brand IT requirementsBuild relationship with BHF sales reps in the assigned territoryCustomer SupportCoordinate and be present for initial onboarding to BHF and brand training (new customers)Create a dealer/brand/wholesaler partnership mentality with all dealersDevelop and efficient call schedule based on assigned locations and travelThe preferred candidate for the Brand Champion will have the following:Bachelor’s degree in Business Management, Marketing, Communication or a sales related field preferred.Exceptional verbal and written communication skills.Strong computer skills and able to learn company systems and processes.Adheres to the company’s values and ethical expectationsAble to effectively multitask.Able to assist and relate to multiple leadership types in multiple industries simultaneously.Strong attention to detail.Able to work with tight timelines and to handle stressful situations with integrity