Brand Marketing Lead

Gigs; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Home office stipend

Learning budget

Phone and data plan

Job summary

Gigs is seeking a category strategist to define the market language and shape how the company is perceived globally. Reporting to the Head of Marketing, you will own positioning, naming, and external storytelling across press, analysts, and partners.

This is a build-from-scratch role that requires fast iteration and high-impact writing in a startup context. You will collaborate with founders and executives to ghostwrite thought leadership, align communications across regions, and ensure a

Qualifications

• Created a category before and defined a frame that others adopt.
• Able to position a company inside a category, not just build one.
• Worked directly with founders; ghostwriting or shaping public voice.
• Writer by trade with strong content strategy skills.
• Built distribution engines that grow brand awareness.
• Launched narratives across multiple markets and regions.
• Can direct the full mix: content, social, events, comms, design.
• Uses AI daily to improve speed, creativity, and decisions.
• Experience in a high-growth tech startup or agency.

Responsibilities

• Define the category; own positioning, terminology, and justification.
• Position Gigs within the category; align story across touchpoints.
• Ghostwrite and co-create thought leadership with founders/execs.
• Decide where we show up: conferences, podcasts, newsletters, press.
• Adapt the story by market for regions; reframe as needed.
• Partner with Design to keep brand look sharp across formats.
• Collaborate across Growth, Product, Partners; maintain coherence.
• Direct the wider mix: events, AI-driven, internal comms, agencies.
• Use AI day-to-day to sharpen speed, creativity, and decisions.

Skills

Category naming

Brand storytelling

Content strategy

Executive ghostwriting

Market adaptation

Cross-regional comms

Voice and writing

AI for speed

Startup experience

Job description

About Gigs

At Gigs, we're building the operating system for mobile services—a platform that lets tech companies embed global connectivity into their products effortlessly.

About Gigs

At Gigs, we're building the operating system for mobile services—a platform that lets tech companies embed global connectivity into their products effortlessly.

Just as Stripe lets any business add a payment button in seconds, Gigs empowers platforms to weave in connectivity—bridging the traditional world of telecom with modern tech. From fintechs launching mobile services to HR platforms offering work phone plans, we automate provisioning and remove telecom complexity.

Our team of around 150 people across the US and Europe, backed by nearly $100 million in funding from Ribbit Capital, Google, and Y Combinator. As one of the fastest-growing tech companies, bringing together early-stage engineers, product builders, and business athletes from companies like Stripe, Airbnb, and Shopify. We’re tackling deep technical and regulatory challenges to make connectivity truly seamless.

If you’re driven by curiosity, creativity, and the chance to shape the future of telecom, we’d love to hear from you.

Things We Care About

We are building in a highly complex space and tackling a massive problem. We want people who lean in when things get hard.

• Speed. We move and we ship. We set bold deadlines and treat every week like it matters.
• Ownership. If you see something broken, fix it. We don't wait for permission.
• Customer Obsession. Our customers' product is our product.
• Ambiguity. We're building frontier technology in a complex domain. You'll need sound judgement and good instincts to make decisions without complete information.
• First principles. We don't ask how things have been done before. We ask why they were done that way at all.

The Role

We're looking for someone to define the category we're building, and Gigs' place inside it.

Reporting to our Head of Marketing, you'll shape how Gigs shows up in the world: what we say, how we say it, and where our story lands. Today we call what we do embedded connectivity. As the business grows, that framing is already starting to strain. Finding the language that replaces it, and making it stick with customers, press, investors, and partners, is the heart of this role.

But naming a category is only half the job. The other half is positioning Gigs inside it, so that when the space does have a name, we're the company people associate with it. You'll do that through our founders' voices, the stages we choose to be on, and a story that flexes across every market we operate in, because it won't land the same way in New York as it does in Paris or Singapore.

It's a build-from-scratch role for someone who has done this before and wants to do it again, at speed.

What You Will Do

• Define the category. Take us beyond "embedded connectivity" to language that holds as the business expands. You'll own the positioning, the terminology, and the argument for why this category exists at all; then get customers, press, analysts, and partners using our words.
• Position Gigs within it. Creating a category you don't own is a gift to your competitors. You'll make sure the story we tell about the space and the story we tell about Gigs reinforce each other at every touchpoint.
• Elevate our founders' voices. Partner directly with our founders and execs to ghostwrite and co-create thought leadership: essays, keynotes, podcasts, social, interviews; so their public voice carries the category argument rather than running parallel to it. You'll bring a point of view and the judgment to push back, respectfully.
• Decide where we show up. Own the external calendar across conferences, stages, podcasts, newsletters, and press. Which rooms matter, which don't, and who from Gigs belongs in each one.
• Adapt the story by market. We're growing across the US, Europe, and Asia, and the same narrative won't work everywhere. You'll figure out what travels, what needs reframing, and where we need a different approach entirely.
• Hold the bar with Design. Partner closely with Design so the look and feel of the brand stays sharp and consistent across every format: site, deck, stage, social, event.
• Work across the company. Growth marketing, Product, Partner Marketing, and our partners themselves all carry pieces of our story. You'll keep them coherent, and use partner surfaces as a distribution channel for the category narrative.
• Direct the wider mix. Set the brief for and evaluate performance, events, AI-driven, and internal-communications work, going deep where it matters most and directing specialists and agencies everywhere else.
• Put AI to work. Use AI tools day-to-day to sharpen speed, creativity, and decision-making, and help shape how Gigs is represented, discovered, and recommended across LLMs and emerging AI-driven channels.

What We Are Looking For

• You've created a category before. You've made a company legible before its category had a name; think explaining Uber in 2013 or Airbnb in 2011. You know the difference between a clever tagline and a frame that competitors, press, and customers actually adopt.
• You've positioned a company inside a category, not just built one. You understand that defining the space and winning it are two separate jobs, and you've done both.
• You've worked directly with founders. You've ghostwritten or built the public voice of a founder or executive, you're at home in the room with leadership, and you can hold your own when you disagree.
• You're a writer by trade. An exceptional written and verbal communicator, most likely with a content strategy background. Your instinct for language is what sets you apart.
• You've built distribution that works. You've stood up content and distribution engines that measurably grew brand awareness, and you have opinions about which stages, shows, and channels are worth the effort.
• You've told a story across markets. You've adapted a brand narrative for different regions and know when to translate versus when to rebuild.
• You can direct the full mix. Content, social, events, comms, design — you can set the brief and evaluate the work across all of it, even where you're not the hands-on expert. Comfort with data is a plus, but this role is judged on voice and category instinct more than dashboards.
• You use AI in your daily work to improve speed, creativity, and decision-making.
• You've done this in a high-growth tech startup or agency environment.

Salary range

$180,000 - $240,000 annually + equity (The final offer depends on your background, skills, and how you perform through the process. We're open to considering outlier candidates, which may result in an adjustment to the scope and compensation)

Work At Gigs

At Gigs, we value in-person collaboration. We believe the best ideas, decisions, and relationships are built when teams spend meaningful time together, and our culture is designed around that belief. We support flexibility where it makes sense. Some focused work can be done remotely, and not every role or week looks the same. You should expect regular time in one of our hubs, as well as occasional travel for team workshops, customer meetings, and Gigs Republic, our bi-annual company off-site. Our offices are designed to feel like home-inspired workspaces, with plants, thoughtful tools, and small, tight-knit teams that make collaboration feel natural, energizing, and effective.

What We Offer

At Gigs, we believe in rewarding excellence. We offer competitive compensation and stock options because we see you as a true partner in our growth. We also provide stipends for your home office or work setup, a budget for learning and development to fuel your career, and of course, a free phone and international data plan