Brand & Campaign Marketing Specialist

Bernalillo County; Oregon; Hybrid; USD 54,000 - 85,000; Full time

Benefits offered by this job

Master's degree preferred

Job summary

Bernalillo County is seeking a Marketing Specialist to develop and manage strategic marketing, advertising, and public outreach initiatives that enhance county brand awareness and constituent engagement. The role blends creative storytelling with data-driven decision-making to plan, execute, and evaluate campaigns across digital, print, social media, and traditional channels.

You will collaborate with internal departments, elected officials, and community organizations to promote county services

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Two (2) years of related work experience in marketing, advertising, campaign development, and implementation.
• Any equivalent combination of related education and/or experience may be considered for the above requirements.

Responsibilities

• Develop and execute comprehensive marketing plans aligned with organizational goals and objectives.
• Drive brand awareness and increase brand visibility through strategic marketing and advertising initiatives, including paid and earned media.
• Develop promotional strategies and campaigns to support Bernalillo County's messaging, branding, and public services.
• Maintain and strengthen brand identity, messaging, and positioning across all marketing channels.
• Ensure brand integrity and consistency across all marketing materials, communications, and customer touchpoints.
• Lead the Bernalillo County Brand Committee, ensuring compliance with brand standards while providing guidance on brand strategy, visual identity, and messaging consistency.

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

Job description

Bernalillo County is seeking a Marketing Specialist to develop and manage strategic marketing, advertising, and public outreach initiatives that enhance county brand awareness and constituent engagement. The role blends creative storytelling with data-driven decision-making to plan, execute, and evaluate campaigns across digital, print, social media, and traditional channels.

You will collaborate with internal departments, elected officials, and community organizations to promote county services