Brand Campaign Lead — Integrated Marketing Strategy

Texas Precious Metals; Austin (TX); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

401k

Paid Time Off

Profit Sharing

Counseling

Job summary

Texas Precious Metals is seeking a Brand Campaign Manager to translate broader brand and marketing priorities into coordinated, compelling campaigns across Texas Precious Metals, Texas Mint, Texas Depository, Y’all Street, and related businesses.

The Brand Campaign Manager will connect strategy, creative development, content, and execution while helping ensure campaigns are organized, purposeful, and consistent with each brand’s positioning.

Qualifications

• Integrated campaign planning and brand strategy.
• Creative briefing, messaging, content development, and go-to-market planning.
• Strong project management with the ability to coordinate multiple priorities, deadlines, and stakeholders.
• Excellent written and verbal communication, strong creative judgment, and proactive ownership.
• Ability to create structure without unnecessary bureaucracy and move comfortably between strategy and execution.

Responsibilities

• Develop and manage integrated brand and product campaigns, including seasonal and time-specific programs.
• Translate marketing strategy into campaign briefs, messaging priorities, creative requirements, execution plans, and calendars.
• Coordinate initiatives across creative, digital, communications, social media, partnerships, events, and other marketing functions.
• Partner with internal stakeholders and external creative partners to develop campaign concepts and bring them to market.
• Manage branded content initiatives from concept through final execution and support go-to-market planning for new products, services, partnerships, and major company initiatives.
• Lead planning and coordination for photography, video, interviews, events, podcasts, and other brand storytelling opportunities.
• Maintain campaign assets, content libraries, and creative resources while helping ensure brand and visual consistency.
• Establish campaign objectives, review performance, and identify ways to extend successful ideas across channels.
• All other duties as assigned by management.

Skills

Campaign planning

Brand strategy

Project management

Content development

Communication

Job description

Texas Precious Metals is seeking a Brand Campaign Manager to translate broader brand and marketing priorities into coordinated, compelling campaigns across Texas Precious Metals, Texas Mint, Texas Depository, Y’all Street, and related businesses.

The Brand Campaign Manager will connect strategy, creative development, content, and execution while helping ensure campaigns are organized, purposeful, and consistent with each brand’s positioning.