Brand Campaign Lead: AI CX & Growth

NICE (New Independent Conference Experts) Ltd.; Hoboken (NJ); Hybrid; USD 90,000 - 120,000; Full time

Job summary

NICE is seeking a Brand Campaign Manager to bring the NiCE brand to life in market. You will plan, build, and launch integrated campaigns across paid, owned, and earned media, partnering with Creative, Product Marketing, Demand Generation, and external agencies.

The role combines strategic brand thinking with program management, working across global teams and using data to continually improve impact. Hybrid work model with some remote collaboration is available.

Qualifications

• 2-5 years of experience in brand marketing, integrated campaign management, or marketing communications.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent work experience.
• Proven track record of planning and launching integrated, multi-channel brand campaigns.
• Strong creative judgment and experience writing creative briefs and partnering with creative teams.
• Excellent program and project management skills with multiple campaigns and deadlines.
• Analytical mindset with experience defining KPIs and measuring campaign performance.
• Strong communication and stakeholder management across global teams.
• Resiliency in a fast-paced, complex environment.

Responsibilities

• Develop and own integrated brand campaign plans translating brand platform into objectives, audiences, and channels.
• Partner with brand, marketing, and business leaders to align campaigns with goals, launches, and events.
• Lead end-to-end campaign execution across digital, social, paid media, events, and thought leadership.
• Write clear creative briefs and collaborate with Creative/Design teams and agencies.
• Ensure campaigns reflect brand standards, identity, and tone of voice.
• Collaborate with Product Marketing, Demand Gen, Field Marketing, Social, PR to ensure messaging consistency.
• Equip regional teams with toolkit and guidance for localization and amplification.
• Support internal brand activation and employee advocacy.

Skills

Brand marketing

Campaign management

Marketing communications

Program management

KPIs & analytics

Cross-functional collaboration

Stakeholder management

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

NICE is seeking a Brand Campaign Manager to bring the NiCE brand to life in market. You will plan, build, and launch integrated campaigns across paid, owned, and earned media, partnering with Creative, Product Marketing, Demand Generation, and external agencies.

The role combines strategic brand thinking with program management, working across global teams and using data to continually improve impact. Hybrid work model with some remote collaboration is available.