Brand & Campaign Growth Coordinator

Roylo Partners; Laredo (TX); On-site; USD 42,000 - 66,000; Full time

Job summary

Roylo Partners in Laredo, TX is seeking a Marketing Specialist to support marketing initiatives, coordinate campaigns, and help strengthen brand awareness through thoughtful planning and execution.

You will work across promotional activities, market research, and performance tracking to ensure messaging stays consistent and campaigns reach their audiences. Training will be provided on internal systems and processes, with opportunities to grow in campaign management and marketing strategy.

Qualifications

• Strong written and verbal communication skills are required.
• Interest in marketing, advertising, promotions, and brand development.
• Good research and analytical skills are essential.
• Ability to organize projects and manage multiple deadlines.
• Comfort with spreadsheets, presentations, and standard office software.
• Attention to detail when preparing materials and reviewing content.

Responsibilities

• Coordinate marketing campaigns and promotional initiatives from planning through execution.
• Research customer preferences, market trends, and competitor activity.
• Prepare marketing materials, presentations, and campaign content.
• Help maintain consistent brand messaging across channels.
• Work with internal teams to coordinate campaign requirements and deadlines.
• Support digital marketing, social media, email, and other promotional activities as needed.
• Monitor campaign progress and maintain accurate project records.
• Gather customer feedback and market insights to inform decisions.
• Assist with organizing promotional events and brand awareness activities.
• Track campaign performance and prepare reports on results.
• Review marketing materials for quality and consistency.
• Identify opportunities to improve campaign effectiveness and audience engagement.

Skills

Communication skills

Creativity

Organizational skills

Market research

Campaign coordination

Digital marketing

Tools

MS Excel

PowerPoint

Office software

Job description

Roylo Partners in Laredo, TX is seeking a Marketing Specialist to support marketing initiatives, coordinate campaigns, and help strengthen brand awareness through thoughtful planning and execution.

You will work across promotional activities, market research, and performance tracking to ensure messaging stays consistent and campaigns reach their audiences. Training will be provided on internal systems and processes, with opportunities to grow in campaign management and marketing strategy.