Brand & Audience Strategy Lead

The Home Depot; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

The Home Depot is seeking a Marketing Manager to architect enterprise marketing initiatives across channels and partners. You will lead strategy with business partners, marketing leaders, and agencies to optimize tactics, messaging, and insights that advance our brand and drive sales.

You will own work streams critical to the brand vision, collaborating with internal teams and external partners to accelerate development, implementation, and customer adoption of marketing roadmaps.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Minimum 5+ years of marketing, communications or media planning experience.
• Ability to translate business goals into communication strategies.
• Strong advocacy of brand communications to internal stakeholders.

Responsibilities

• Drive brand awareness activities for internal associates.
• Lead cross-functional project teams to manage and execute marketing initiatives.
• Manage online and offline marketing programs through the project lifecycle.
• Design and activate an enterprise brand strategy and channel communications plan.

Skills

Brand strategy

Stakeholder mgmt

Marketing analytics

Communication skills

Cross-functional

Education

Bachelor's degree

Job description

The Home Depot is seeking a Marketing Manager to architect enterprise marketing initiatives across channels and partners. You will lead strategy with business partners, marketing leaders, and agencies to optimize tactics, messaging, and insights that advance our brand and drive sales.

You will own work streams critical to the brand vision, collaborating with internal teams and external partners to accelerate development, implementation, and customer adoption of marketing roadmaps.