Audience Strategy Manager for Enterprise Brand Growth

The Home Depot; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

The Home Depot is seeking a Marketing Manager to act as a key architect of enterprise marketing initiatives that span across internal and external channels. You will lead strategy with business partners, marketing and channel leaders, and agency partners to optimize tactics, messaging, and brand activation to accelerate customer adoption and sales.

You will own work streams critical to our strategic brand vision, partnering across teams to accelerate development, implementation, and measured

Qualifications

• 5+ years in marketing, communications, or media planning
• A strong advocate of brand communications strategies and tactics
• Ability to link business goals to communication strategies and creative concepts
• Experience coordinating multiple internal and external partnerships

Responsibilities

• Brand Awareness: drive demand creation through internal brand activities
• Execution: lead cross-functional teams to manage high-value marketing initiatives
• Projects: manage online and offline programs from discovery to launch and measurement
• Strategies: analyze markets and define enterprise brand strategy and multichannel plans

Skills

Communication skills

Marketing experience

Brand communications

Stakeholder management

Education

Bachelor's degree

Job description

The Home Depot is seeking a Marketing Manager to act as a key architect of enterprise marketing initiatives that span across internal and external channels. You will lead strategy with business partners, marketing and channel leaders, and agency partners to optimize tactics, messaging, and brand activation to accelerate customer adoption and sales.

You will own work streams critical to our strategic brand vision, partnering across teams to accelerate development, implementation, and measured