Brand & Audience Growth Director

The Broad; Los Angeles (CA); Presencial; USD 170.000 - 190.000; Jornada completa

Descripción de la vacante

The Broad is seeking a Director of Marketing & Audience Development to drive audience growth, engagement, and revenue across exhibitions and programs. You will own lifecycle marketing, brand consistency, and the museum’s voice across paid and owned channels.

You will lead a team, collaborate with Communications, and partner with external agencies to ensure cohesive storytelling and measurable impact in a fast‑moving cultural environment.

Formación

• 8+ years of progressive marketing experience with audience development, lifecycle marketing, and brand management.
• Experience leading brand refresh and cross‑functional collaboration.
• Fluency in audience analytics, CRM, lifecycle and email marketing, segmentation, SEO, and digital advertising.

Responsabilidades

• Develop strategic audience development plans with ambitious visitor growth goals.
• Oversee paid and owned media to expand exhibitions, programs, and the museum’s identity.
• Lead lifecycle marketing programs including triggered emails and re‑engagement campaigns.
• Manage relationships with design, media buying, and web agencies to align on creative and strategy.
• Oversee the website and digital experience with a focus on conversion and user engagement.

Conocimientos

Audience development

Lifecycle marketing

Brand management

CRM (Salesforce)

Email marketing

SEO

Digital advertising

Social media strategy

Data analytics

Herramientas

Salesforce

Klayvio

Ticketure

Descripción del empleo

The Broad is seeking a Director of Marketing & Audience Development to drive audience growth, engagement, and revenue across exhibitions and programs. You will own lifecycle marketing, brand consistency, and the museum’s voice across paid and owned channels.

You will lead a team, collaborate with Communications, and partner with external agencies to ensure cohesive storytelling and measurable impact in a fast‑moving cultural environment.