Brand Architect for Next-Gen Sales AI

Siro; New York (NY); Hybrid; USD 200,000 - 320,000; Full time

Job summary

Siro is redefining field sales teams with AI-powered coaching and automation. We’re hiring a VP of Marketing to define the brand, category, product story, and a scalable demand engine to fuel pipeline growth. Our visual identity is set, but positioning and the brand system are still evolving.

We seek a creative, motivated leader who will partner with the CRO and CEO to shape strategy, expand into new verticals, and grow a senior marketing org toward a future CMO scope.

Qualifications

• 12+ years of marketing experience, with 5+ in leadership roles at technology companies
• Deep brand and product marketing experience - you've defined positioning and a category story, not only executed campaigns against one
• Demonstrated success building and scaling marketing teams from early stage to scale
• A strong point of view you'll argue for, and the judgment to teach a company how to think about marketing as it grows
• Strong partnership track record with Sales leadership in complex selling environments
• Comfortable with speed, ambiguity, and frequent change

Responsibilities

• Own Siro's brand strategy and market positioning as we expand from sales coaching into a broader category
• Own product marketing: messaging, positioning, and go-to-market for our target verticals
• Shape how Siro tells its story across customers, prospects, recruits, and the market - brand, creative, and communications
• Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
• Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
• Build, lead, and mentor the marketing team as the function scales

Skills

Marketing leadership

Brand & product marketing

Go-to-market strategy

Demand generation

Sales partnership

Team building & mentorship

Job description

Siro is redefining field sales teams with AI-powered coaching and automation. We’re hiring a VP of Marketing to define the brand, category, product story, and a scalable demand engine to fuel pipeline growth. Our visual identity is set, but positioning and the brand system are still evolving.

We seek a creative, motivated leader who will partner with the CRO and CEO to shape strategy, expand into new verticals, and grow a senior marketing org toward a future CMO scope.