Vice President of Marketing

Siro; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Brand leadership

Job summary

Siro is seeking a VP of Marketing to define the next chapter of brand, category, and demand generation. You will own messaging, positioning, and go-to-market for high-value verticals, building a scalable engine that drives pipeline growth.

You will lead a senior marketing organization, shape storytelling across customers, prospects, and recruits, and partner closely with Sales leadership and the CRO/CEO as a strategic partner. Opportunity to expand into broader category leadership.

Qualifications

• Deep brand and product marketing experience with defined positioning and category storytelling.
• Strong partnership track record with Sales leadership in complex selling environments.
• 12+ years of marketing experience, with 5+ in leadership roles at technology companies.
• Demonstrated success building and scaling marketing teams from early stage to scale.
• A strong point of view and judgment to guide marketing as the company grows.
• Comfortable with speed, ambiguity, and frequent change.

Responsibilities

• Own Siro’s brand strategy and market positioning as we expand from sales coaching into a broader category.
• Own product marketing: messaging, positioning, and go-to-market for target verticals.
• Shape how Siro tells its story across customers, prospects, recruits, and the market—brand, creative, and communications.
• Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue.
• Build, lead, and mentor the marketing team as the function scales.

Job description

• We’re hiring a VP of Marketing to help define that next chapter — the brand, the category, the product story, and a scalable demand generation engine to fuel pipeline growth. Our visual identity is established
• Our messaging, positioning, and brand system are still in motion. We’re looking a for a creative, motivated, and passionate leader to help take Siro to the next level
• Siro is known today as a sales coaching product. The ambition is much larger: to own sales performance management for in-person sellers. We want to bring AI to lift up traditional industries that modern software has passed over for decades
• Own Siro’s brand strategy and market positioning as we expand from sales coaching into a broader category
• Own product marketing: messaging, positioning, and go-to-market for our target verticals
• Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications
• Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
• Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
• Build, lead, and mentor the marketing team as the function scales
• You’ll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There’s substantial room to define what Siro stands for
• The category is yours to frame. We’re expanding from sales coaching toward sales performance management for in-person industries. The competitive field is real and growing — which is evidence the market is real, and room to make brand a durable advantage
• A foundational team with a broad remit and room to grow. You’ll lead a small, senior marketing org — demand generation, content, and brand — and directly influence how it grows from here. You also have an opportunity to scale this team
• Brand and commercial impact, together. With demand generation already established, this role owns the brand, creative, communications, and product marketing side — making sure what we build, how we explain it, and how we show up all reinforce one another
• A seat at the table. You’ll work directly with our CRO and CEO as a strategic partner, not an execution layer
• Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope

Deep brand and product marketing experience — you’ve defined positioning and a category story, not only executed campaigns against oneStrong partnership track record with Sales leadership in complex selling environments12+ years of marketing experience, with 5+ in leadership roles at technology companiesDemonstrated success building and scaling marketing teams from early stage to scaleA strong point of view you’ll argue for, and the judgment to teach a company how to think about marketing as it growsComfortable with speed, ambiguity, and frequent change