Marketing Manager

Irving Knight Group; Texas; On-site; USD 130,000 - 150,000; Full time

Job summary

Irving Knight Group in Texas is seeking a Marketing Manager focused on pet products to lead the product portfolio strategy and drive customer activation initiatives. You will develop omnichannel campaigns, create e-commerce assets, manage marketing budgets and performance metrics, and align cross-functional teams around brand strategy to grow revenue and market share.

A Bachelor’s degree is required; MBA is preferred, with 5+ years in marketing, brand management, or BD.

Qualifications

• Experience in animal health or consumer-facing industries is a plus.
• 5+ years in marketing, brand management, or business development.
• Strong knowledge of B2B and B2C marketing.
• Ability to lead multi-channel campaigns and product launches.

Responsibilities

• Lead product portfolio strategy and brand growth to meet revenue and market share objectives.
• Develop and execute omnichannel campaigns, promotional materials, and e-commerce assets.
• Manage marketing budgets, forecasts, and performance metrics to maximise impact.
• Align cross-functional teams, sales, agencies and external partners around brand strategy.
• Identify growth opportunities through market research and competitive intelligence.

Skills

Brand management

Product launches

Campaigns

Omnichannel marketing

Cross-functional leadership

Customer activation

Education

Bachelor's degree

MBA preferred

Job description

Job Title: Marketing Manager, focus on pet

Location: Texas (have to be based here or open to relocate)

Package: $130,000-$150,000k + Bonus

Responsibilities:

• Senior Marketing Manger responsible for leading product portfolio strategy and driving customer activation initiatives.
• Lead product portfolio strategy and brand growth to achieve revenue and market share objectives.
• Develop and execute omnichannel campaigns, promotional materials, e-commerce assets and product launches.
• Manage marketing budgets, forecasts, inventory and performance metrics to maximise commercial impact.
• Use market research, customer insights and competitive intelligence to identify growth opportunities.
• Align cross-functional teams, sales, agencies and external partners around brand strategy and execution.

Requirements:

• Animal Health (pets) experience is a huge plus, if not, consumer-facing industries.
• B2B and B2C marketing experience.
• Deep marketing expertise across brand management, product launches, and campaigns.
• Bachelor's degree required; MBA preferred.
• 5+ years of marketing, brand management, or BD experience.