Brand and Marketing Specialist

Unitas Consulting LLC; Baton Rouge (LA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Paid time off

Retirement plan

Vision insurance

Job summary

Unitas Consulting LLC in Baton Rouge seeks a Brand and Marketing Specialist to elevate a client’s brand across websites, social, and events. This hands-on role collaborates with Category Specialists to drive growth, engagement, and market expansion through data-driven campaigns.

The ideal candidate has 3–5 years of marketing/graphic design experience, a BA in graphic design or marketing, and proficiency in Adobe Creative Cloud.

Qualifications

• Bachelor's degree in Graphic Design or Marketing.
• 3–5 years of marketing and/or graphic design experience.
• Knowledge of B2B marketing principles.
• Manufacturing industry experience preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the product portfolio and growth objectives.
• Execute marketing concepts across websites, social media, trade shows, customer memberships, and industry events.
• Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
• Design and produce marketing materials—prints, digital collateral, event graphics, presentations, email campaigns, and social assets.
• Collaborate with customers to support private label marketing programs with data-driven recommendations and best practices.

Skills

B2B marketing

Project management

Marketing data analysis

Education

Bachelor's degree in Graphic Design/Marketing

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

Brand and Marketing Specialist

Department: Administrative

Employment Type: Full Time

Location: Baton Rouge

Compensation: $70,000 / year

Description

We are seeking a dynamic and innovative Brand and Marketing Specialist for a growing manufacturing client with locations throughout Louisiana. This role will help elevate the client's brand presence through compelling marketing and communication strategies across multiple platforms to support proprietary and private label portfolios. This hands-on role partners closely with the Category Specialists to drive brand growth, customer engagement, and market expansion, requiring strong product management capabilities. creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's product portfolio and growth objectives.
• Execute marketing concepts across websites, social media, trade shows, customer memberships, and industry events.
• Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
• Design and produce marketing materials - prints, digital collateral, event graphics, presentations, email campaigns, and social assets.
• Collaborate with customers to support private label marketing programs with data-driven recommendations and best practices.

Skills, Knowledge and Expertise

• Knowledge of B2B marketing principles
• Project management experience with an ability to foster cross-functional collaboration
• Strong knowledge of Adobe InDesign, Adobe Illustrator, and Adobe Photoshop
• Experience analyzing marketing data to identify effective approaches and tools
• A Bachelor's degree in Graphic Design, Marketing, or related field
• 3 - 5 years of marketing and/or graphic design experience
• Manufacturing industry experience preferred

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance