Brand Analytics Manager - Global Measurement & Dashboards

Amazon Inc.; New York (NY); On-site; USD 145,000 - 195,000; Full time

Job summary

Amazon Inc. seeks a Brand Analytics Manager to own measurement across custom advertising campaigns, defining KPI frameworks and building shared tooling for consistent business measurement across 11+ countries.

You will work with Solutions Managers, Brand Strategists, Design Technologists, and Engineers to advise on measurement strategy, tagging before campaigns launch, and scaling solutions using SQL and first-party data with third-party tools.

Qualifications

• 3+ years in digital media, marketing analytics or visualization.
• Experience with data visualization tools and BI packages.
• Experience with large datasets and SQL-based data mining.

Responsibilities

• Define measurement plans, KPIs, benchmarks, and full-funnel measurement across the business.
• Build self-service dashboards and automated reports to reduce ad-hoc requests.
• Document measurement methodologies for 11+ countries.
• Collaborate with engineering to embed measurement practices into systems.
• Analyze campaign results and present findings to teams and clients.
• Present findings to internal teams and, where relevant, to advertising clients.

Skills

Digital media analytics

Data analysis

Analytics visualization

Tools

Power BI

Tableau

QuickSight

Python

SQL

NoSQL

Hadoop

Spark

Kafka

Kinesis

Job description

Amazon Inc. seeks a Brand Analytics Manager to own measurement across custom advertising campaigns, defining KPI frameworks and building shared tooling for consistent business measurement across 11+ countries.

You will work with Solutions Managers, Brand Strategists, Design Technologists, and Engineers to advise on measurement strategy, tagging before campaigns launch, and scaling solutions using SQL and first-party data with third-party tools.