Brand Analyst Remote

Parkview Health; Indiana (PA); On-site; USD 65,000 - 90,000; Full time

Job summary

Parkview Health is seeking a brand marketing professional to lead integrated campaigns, manage content and insights, and support key brand initiatives across touchpoints. You will develop and execute comprehensive paid media strategies from awareness through conversion, ensuring alignment with brand and business objectives.

Collaborating with media and creative agencies, you will manage campaign inputs, timelines, and budgets, while preparing presentations and recaps for internal stakeholders to

Qualifications

• 1-4 years experience in paid media channels and campaigns.
• Strong analytical skills to review marketing performance data.
• Knowledge of marketing fundamentals including campaign planning and execution.
• Strong organization, project coordination, and communication skills.
• Understanding of paid media optimization across the full funnel.
• Vendor or agency management experience.
• Team player and effective collaborator across teams.

Responsibilities

• Lead integrated campaigns with the Senior Brand Leader and maintain brand identity across touchpoints.
• Develop and execute paid media strategies from awareness to conversion.
• Partner with media and creative agencies to support campaign assets and deliverables.
• Oversee campaign timelines, launches, optimizations, and performance tracking.
• Prepare presentations and campaign recaps for internal stakeholders.
• Collaborate with agency partners and internal teams on research and optimization.
• Manage budget tracking and forecasting and stay current on industry updates.

Education

Bachelor’s degree in Business Administration, Marketing, Communications or related field

Job description

Summary

Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and insights, and support key brand initiatives, building and maintaining brand identity and consistency across touchpoints. Develops and executes comprehensive paid media strategies across the full funnel—from awareness through conversion—ensuring alignment with brand and business objectives. Partners with media and creative agencies to support the development of campaign creative and assets, while managing all campaign inputs and deliverables to ensure timely and accurate execution.

Remote Position

Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and insights, and support key brand initiatives, building and maintaining brand identity and consistency across touchpoints. Develops and executes comprehensive paid media strategies across the full funnel—from awareness through conversion—ensuring alignment with brand and business objectives. Partners with media and creative agencies to support the development of campaign creative and assets, while managing all campaign inputs and deliverables to ensure timely and accurate execution.

Oversees campaign and project timelines, launches, optimizations, and performance tracking to ensure initiatives deliver as planned. Prepares presentations and campaign recaps for internal stakeholders.

Collaborates with multiple agency partners and internal marketing & communications teams to support Parkview brand and service line initiatives as needed. Serves as a key contact for market research setup and reporting, contributes to learning agendas and performance optimization planning, and analyzes and summarizes brand and industry research to inform campaign strategy.

Maintains responsibility for budget tracking and forecasting, ad hoc problem-solving, consumer trend monitoring, and staying current on industry and platform updates to identify testing and innovation opportunities.

Education

• Bachelor’s degree in Business Administration, Marketing, Communications or related field.

Experience

• 1-4 years experience. Experience managing paid media channels and campaigns, marketing projects, and timelines

Other Qualifications

• Strong analytical skills with the ability to review marketing performance data and help summarize insights to support optimization decisions.
• Knowledge of marketing fundamentals, including campaign planning, creative development, and execution support.
• Strong organization, project coordination, and communication skills, with the ability to collaborate effectively across teams and stakeholders.
• Understanding of paid media and how best to optimize channels in an integrated capacity, from awareness to education/consideration to performance acquisition.
• Possesses high levels of professionalism and is comfortable collaborating with leaders at all levels.
• Vendor or agency management experience.
• Key team player and great collaborator.