Brand Ambassador

Dime Industries; Buffalo (NY); On-site; USD 42,000 - 64,000; Full time

Job summary

DIME Industries is seeking an energetic Brand Ambassador to represent the DIME brand across dispensaries, events, and in-store demos in Buffalo, NY. You’ll be the face of the brand, educate customers and budtenders, and drive engagement through sampling and demos.

The role requires strong communication, reliability, and the ability to manage a flexible schedule, including weekdays, nights, and weekends. Cannabis industry experience is preferred.

Qualifications

• Cannabis industry or Brand Ambassador experience preferred.
• Experience in retail, sales, or event marketing is a plus.

Responsibilities

• Represent the DIME brand at dispensaries, events, and demos
• Educate and engage customers with product knowledge and sampling
• Drive sales and customer awareness through in-person interactions
• Share product details in a fun, relatable way
• Distribute samples, coupons, swag, and promo materials
• Set up clean, eye-catching displays and demo tables
• Maintain accurate records of sales and inventory
• Place reorders for accounts and support retail growth
• Train budtenders on new drops and core product lines

Skills

People skills

Public speaking

Sales basics

CRM experience

Tools

CRM software

Job description

DIME Industries is a powerhouse in the licensed cannabis space, known for delivering high-quality, innovative products that customers love and trust. As we expand into new markets and level up our presence nationwide, we're on the hunt for an energetic, outgoing, and driven Brand Ambassador to represent the DIME brand across dispensaries, events, and in-store demos.

If you live and breathe cannabis culture, thrive in social settings, and want to be part of a high-performing team that's changing the game - this one's for you.

What You'll Do:

As a Brand Ambassador, you're not just promoting a product - you're the face of the brand. You'll be the go-to expert at pop-ups, dispensary visits, and cannabis industry events, building excitement and educating customers and budtenders about what makes DIME stand out.

Key responsibilities include:

• Represent the DIME brand at dispensaries, events, and demos
• Educate and engage customers with product knowledge and sampling
• Drive sales and customer awareness through compelling in-person interactions
• Share product details in a fun, relatable way
• Distribute samples, coupons, swag, and promo materials
• Set up clean, eye-catching displays and demo tables
• Maintain accurate records of sales and inventory
• Place reorders for accounts and support retail growth
• Train budtenders on new drops and core product lines

Who You Are:

• A natural people-person who brings positive energy wherever you go
• Passionate about cannabis and eager to be on the front lines of the industry
• Strong communicator who's comfortable speaking to groups or 1:1
• Organized, punctual, and able to manage your own schedule
• Tech-savvy with basic CRM or reporting experience (a plus)
• Comfortable working weekdays/nights and weekends
• Has reliable transportation and a clean driving record
• 21 years or older

Bonus Points:

• 1+ year of experience in cannabis or Brand Ambassador roles
• You’ve worked in retail, sales, or event marketing before
• Familiarity with dispensary operations and compliance
• You love talking terpenes, potency, and product innovation

Physical Stuff:

• Able to stand, walk, bend, squat, and lift up to 25 lbs
• Comfortable driving to multiple locations and setting up displays

Important:

We're only considering candidates with cannabis or Brand Ambassador experience. Resumes without either will not be reviewed.

Ready to Rep DIME?

This is more than a job - it's a chance to grow your career in one of the fastest-moving industries out there. If you're ready to hustle, educate, and bring the hype, we want to hear from you.