Brand Ambassador (Part -Time)

Jeeter - a DreamFields Brand; Northampton (MA); Presencial; USD 25.000 - 39.000; A tiempo parcial

Descripción de la vacante

DreamFields is seeking a Brand Ambassador in Massachusetts to build brand awareness at dispensaries, educate budtenders and consumers, and support the sales team to meet goals. You will promote product benefits and coordinate events, while ensuring strong visual merchandising and content creation.

You will gather market insights, manage event logistics, and contribute to marketing initiatives with promotional strategies. A professional, enthusiastic candidate with cannabis knowledge will thrive.

Formación

• Knowledge of cannabis products, effects, and market trends.
• Strong written and verbal communication for diverse audiences.
• Detail oriented with ability to manage multiple tasks in a fast-paced environment.
• Ability to drive sales and meet marketing objectives with budtenders and customers.
• Autonomous yet collaborative with cross-department teams.

Responsabilidades

• Conduct in-store services, including demos and staff trainings at dispensaries.
• Educate dispensary staff and consumers on product benefits.
• Capture video and photo content at events for social media.
• Drive product sales during demos through direct education.
• Oversee visual merchandising and product placement.
• Lead budtender trainings and administer assessments as needed.
• Process invoices, track accruals, and prepare monthly reports.
• Monitor store traffic, gather market feedback to inform strategies.
• Plan and execute events aligned with brand objectives.
• Ensure marketing materials are current and available.
• Collaborate with marketing and sales to fulfill promotional requests.

Conocimientos

Cannabis knowledge

Communication

Sales

Event promotion

Social media

Educación

High School Diploma or GED

Herramientas

Microsoft Office

Google Suite

CRM familiarity

Descripción del empleo

Company Overview

DreamFields is built on a bold mission: disrupting the industry through a lifestyle brand that blends cannabis, culture, and unforgettable moments. Driven by Jeeter, the nation's #1 pre-roll brand, we combine creative excellence with cutting-edge operations to build one of the most loved workplaces in cannabis. As we continue to scale nationally across the USA and internationally in Canada, our growing team is fueling the next chapter of DreamFields' success.

Job Summary

The Brand Ambassador plays a pivotal role in driving brand awareness, fostering strong relationships with key dispensary accounts, and supporting the sales team to meet and exceed goals within the assigned territory. This role requires a dynamic individual who can effectively educate both budtenders and consumers on product benefits, promote brand visibility through events, and ensure flawless execution of visual merchandising standards. Additionally, the Brand Ambassador will collect valuable market insights, handle event logistics, and contribute to the overall success of marketing initiatives by executing promotional strategies. A high level of professionalism, enthusiasm, and knowledge of the industry is crucial in maintaining brand integrity and growing brand loyalty.

Job Title

Brand Ambassador (Part-Time)

Department

Field Marketing

Master Department

Marketing

Report To

Manager, Field Marketing

Effective Date

August 21, 2026

FLSA Exempt Status

Non-Exempt

Company Overview

DreamFields is built on a bold mission: disrupting the industry through a lifestyle brand that blends cannabis, culture, and unforgettable moments. Driven by Jeeter, the nation's #1 pre-roll brand, we combine creative excellence with cutting-edge operations to build one of the most loved workplaces in cannabis. As we continue to scale nationally across the USA and internationally in Canada, our growing team is fueling the next chapter of DreamFields' success.

Job Summary

The Brand Ambassador plays a pivotal role in driving brand awareness, fostering strong relationships with key dispensary accounts, and supporting the sales team to meet and exceed goals within the assigned territory. This role requires a dynamic individual who can effectively educate both budtenders and consumers on product benefits, promote brand visibility through events, and ensure flawless execution of visual merchandising standards. Additionally, the Brand Ambassador will collect valuable market insights, handle event logistics, and contribute to the overall success of marketing initiatives by executing promotional strategies. A high level of professionalism, enthusiasm, and knowledge of the industry is crucial in maintaining brand integrity and growing brand loyalty.

Duties / Responsibilities

• Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
• Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Drive product sales during demos through direct education of budtenders and customers.
• Oversee visual merchandising and ensure proper product placement in dispensary accounts.
• Lead budtender training sessions to increase product knowledge and administer assessments as needed.
• Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
• Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Plan and execute events that align with brand objectives, ensuring seamless execution.
• Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
• Work closely with the marketing and sales teams to execute promotional requests and strategies from management.

Required Skills / Abilities

• Strong knowledge of cannabis products, their effects, chemistry, and market trends.
• Exceptional verbal and written communication skills, with the ability to present information clearly to diverse audiences.
• Strong attention to detail and ability to manage multiple tasks and priorities in a fast-paced environment.
• Strong ability to engage with consumers and budtenders to effectively drive sales and meet marketing objectives.
• Ability to work autonomously while also being a collaborative team player, building strong relationships across departments.
• Proficiency with basic computer programs, such as Microsoft Office and Google Suite, and familiarity with social media platforms for content sharing.
• A passion for delivering outstanding customer service, with a positive attitude and enthusiasm for driving results.
• Strong work ethic, punctuality, and reliability, with a commitment to upholding brand standards

Education And Experience

• High School Diploma or GED required.
• 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.
• 1+ years of experience working in a public-facing event role, demonstrating effective customer interaction skills.
• 1+ years of experience within the legal cannabis industry, with cannabis event experience preferred.
• At least 1 year of experience in a customer service or client-facing role, ensuring the highest level of customer satisfaction.

Physical Requirements

• Ability to lift up to 50 pounds and navigate various event and dispensary environments.
• Must have flexible availability, including weekends, afternoons, and evenings, to accommodate event schedules.
• Must be willing to travel up to 100% of the time, visiting dispensaries and attending events in the assigned location.

Work Schedule (Non-Exempt)

This position is scheduled on a part-time basis. Specific shift times and workdays are determined by the operation and may vary by location. Business needs may require work on evenings, weekends, and holidays, as well as occasional overtime. Scheduled start and end times, assigned shifts, and workdays are subject to change based on staffing and operational requirements. Whenever feasible, advance notice of schedule changes will be provided. On-site presence as needed for audits, team meetings, or cross-functional initiatives. Occasional travel (<10%) for audits or state agency coordination.

• Varying part-time schedule (nights, weekends, holidays mandatory). Standard shift window spans 10:00 AM - 10:00 PM; primary core shifts are 11:00 AM - 8:00 PM (Thu/Fri/Sat) to start. Schedules built weeks in advance.
• Must be comfortable driving 1-2 hours per day across Western/Central MA. Paid for dispensary-to-dispensary commute (from driveway exit to return home).

Allergen Info

Positions in our production facilities may lead to regular exposure to cannabis plant material, dust, and other potential allergens. Individuals with sensitivity to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required.

Eeoc

DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

All candidates must be willing to submit to a background check to be considered for the position.