Brand Activator & Tasting Experience Specialist

fivestar*; Plano (TX); On-site; USD 28,929 - 39,950; Part time

Job summary

HSP Brands is seeking a Brand Activator to lead tastings and shopper engagement for our adult beverage clients at grocery-store events across Texas. This is a part-time, consumer-facing role focusing on brand storytelling, energy, and real-time data capture.

You will represent client brands in-store, deliver engaging tasting experiences, and help drive purchase intent through knowledgeable recommendations. Evening and weekend shifts are required, with reliable transportation a must.

Qualifications

• Valid alcohol service certification as required by state law.
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to event locations.
• Availability to work evenings, weekends, and scheduled shifts.
• Basic comfort with technology (mobile apps) for data logging and reporting.

Responsibilities

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.
• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.
• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

Skills

Consumer engagement

Public communication

Reliability

Flexible schedule

Tools

HSP App

Mobile apps

Job description

HSP Brands is seeking a Brand Activator to lead tastings and shopper engagement for our adult beverage clients at grocery-store events across Texas. This is a part-time, consumer-facing role focusing on brand storytelling, energy, and real-time data capture.

You will represent client brands in-store, deliver engaging tasting experiences, and help drive purchase intent through knowledgeable recommendations. Evening and weekend shifts are required, with reliable transportation a must.