Brand Activator – In-Store Beverage Tastings (Austin)

fivestar*; Austin (TX); On-site; USD 28,413 - 40,467; Part time

Job summary

HSP Brands in Austin, Texas seeks a part-time Brand Activator to lead tasting events for our beverage clients at grocery stores across TX. You will engage shoppers, share brand stories, and capture data in real time using our app.

This role requires evening and weekend availability, valid alcohol service certification, reliable transportation, and the ability to travel to assigned events. You will represent multiple brands with energy and professionalism to drive purchase intent.

Qualifications

• Valid alcohol service certification as required by state law (e.g. TABC).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Responsibilities

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.
• Capture and log sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.

Skills

Alcohol service cert

Public speaking

Travel readiness

Evening/weekend availability

Mobile apps familiarity

Job description

HSP Brands in Austin, Texas seeks a part-time Brand Activator to lead tasting events for our beverage clients at grocery stores across TX. You will engage shoppers, share brand stories, and capture data in real time using our app.

This role requires evening and weekend availability, valid alcohol service certification, reliable transportation, and the ability to travel to assigned events. You will represent multiple brands with energy and professionalism to drive purchase intent.