Brand Activator - San Jose

fivestar*; San Jose (CA); On-site; USD 28,413 - 40,467; Part time

Job summary

HSP Brands is looking for a part-time Brand Activator in California to lead shopper tasting experiences at grocery stores. The ideal candidate will engage consumers by telling brand stories and encouraging purchase intent through professionalism and product knowledge.

This role requires effective communication skills, a valid alcohol service certification, and the ability to lift up to 50 lbs. Candidates should be available to work evenings and weekends as needed.

Qualifications

• Ability to engage with consumers confidently in public settings.
• Reliable transportation to travel to event locations.
• Basic comfort with technology for reporting.

Responsibilities

• Lead shopper tasting experiences at grocery store events.
• Engage shoppers and convey brand stories effectively.
• Capture accurate data and report event performance.

Skills

Effective communication

Customer engagement

Product knowledge

Education

Valid alcohol service certification

Tools

Mobile apps for data logging

Job description

Location: Northern California - San Jose, Santa Clara, Mountain View, and surrounding areas

Employment type: Part-time

Hourly rate: $25/hour

ABOUT HSP BRANDS

HSP Brands is a leading adult beverage marketing and retail activation company delivering one integrated platform for every tasting event. We combine in‑store execution, digital activation, and real‑time data insights to help suppliers, retailers, and distributors drive measurable performance at the shelf.

HSP Brands is built on energy, innovation, and real‑time impact. We combine face‑to‑face engagement with cutting‑edge technology, making every interaction count. The people who thrive here are outgoing, dependable, and motivated to bring brands to life in dynamic environments.

JOB SUMMARY

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off‑premise (grocery) store events across CA.

This is a part‑time, consumer‑facing role that combines brand storytelling, shopper engagement, and real‑time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

CORE RESPONSIBILITIES

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

REQUIRED QUALIFICATIONS

• Valid alcohol service certification as required by state law (e.g RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

PREFERRED QUALIFICATIONS

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer‑facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

PHYSICAL REQUIREMENTS

This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.