Brand Activator - Burlingame

fivestar*; Burlingame (CA); On-site; USD 27,552 - 41,328; Part time

Job summary

HSP Brands is seeking a Brand Activator to lead tastings for adult beverages at Northern California grocery events. This part-time, consumer-facing role blends storytelling, shopper engagement, and real-time data capture.

You will be the face of our clients in-store, delivering energetic brand experiences and helping drive purchase intent. You must have an alcohol service certification, be comfortable with technology for data logging, and be able to work evenings and weekends with reliable

Qualifications

• Valid alcohol service certification as required by state law (e.g. RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Responsibilities

• Engage shoppers with energy and communicate brand stories at grocery store events.
• Execute events on time, maintain station, and restock supplies as needed.
• Log sampling data in the HSP App and submit recaps same day.

Skills

Public engagement

Sales experience

Brand storytelling

Reliable transportation

Evening/weekend availability

Education

RBS certificate

Tools

HSP App

Shopify

Job description

Location: Northern California - Burlingame, San Mateo, San Francisco, and surrounding areas

Employment type: Part-time

Hourly rate: $25/hour

ABOUT HSP BRANDS

HSP Brands is a leading adult beverage marketing and retail activation company delivering one integrated platform for every tasting event. We combine in-store execution, digital activation, and real-time data insights to help suppliers, retailers, and distributors drive measurable performance at the shelf.

HSP Brands is built on energy, innovation, and real-time impact. We combine face-to-face engagement with cutting-edge technology, making every interaction count. The people who thrive here are outgoing, dependable, and motivated to bring brands to life in dynamic environments.

JOB SUMMARY

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across Northern California.

This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

CORE RESPONSIBILITIES

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

REQUIRED QUALIFICATIONS

• Valid alcohol service certification as required by state law (e.g. RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

PREFERRED QUALIFICATIONS

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer-facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

PHYSICAL REQUIREMENTS

This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.