Brand Activator - Salinas

fivestar*; Salinas (CA); On-site; USD 28,413 - 40,467; Part time

Job summary

HSP Brands seeks a Brand Activator to drive shopper engagement and tasting experiences at off-premise grocery events across Northern California.

This part-time, consumer-facing role blends brand storytelling with real-time data capture, acting as the face of client brands in stores. Applicants should be able to travel to events, engage confidently with customers, and log data via mobile tools.

Qualifications

• Valid alcohol service certification as required by state law (e.g. RBS).
• Ability to confidently engage with consumers in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts.
• Basic comfort with mobile apps for data logging and reporting.

Responsibilities

• Engage shoppers with energy and storytelling to communicate brand value.
• Lead tastings and provide accurate product information to shoppers.
• Maintain a clean, organized sampling station reflecting brand standards.
• Capture and log event data and submit recaps the same day.

Skills

Communication

Public engagement

Tech literacy

Mobility/Driving

Tools

HSP App

Job description

Location: Northern California - Salinas, Carmel-By-The-Sea, Monterey, and surrounding areas

Employment type: Part-time

Hourly rate: $25/hour

ABOUT HSP BRANDS

HSP Brands is a leading adult beverage marketing and retail activation company delivering one integrated platform for every tasting event. We combine in-store execution, digital activation, and real-time data insights to help suppliers, retailers, and distributors drive measurable performance at the shelf.

HSP Brands is built on energy, innovation, and real-time impact. We combine face-to-face engagement with cutting-edge technology, making every interaction count. The people who thrive here are outgoing, dependable, and motivated to bring brands to life in dynamic environments.

JOB SUMMARY

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across Northern California.

This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

CORE RESPONSIBILITIES

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

REQUIRED QUALIFICATIONS

• Valid alcohol service certification as required by state law (e.g. RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

PREFERRED QUALIFICATIONS

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer-facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

PHYSICAL REQUIREMENTS

This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.