Brand Activator - Carlsbad

fivestar*; Carlsbad (CA); On-site; USD 28,413 - 40,467; Part time

Job summary

HSP is seeking a part-time Brand Activator to lead shopper engagements and tasting experiences at grocery events across Southern California. You will tell brand stories, energize shoppers, and capture data in real time while representing clients in a professional, approachable manner.

Role is on-site, evenings and weekends required, with travel to event locations. Must maintain a reliable schedule and comply with alcohol service regulations.

Qualifications

• Valid alcohol service certification as required by state law (e.g., RBS).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (mobile apps) for data logging and reporting.

Responsibilities

• Engage shoppers about adult beverage interests with energy and professionalism.
• Tell brand stories about products represented at grocery stores and drive purchase intent.
• Capture and log sampling data using the HSP App and Portal, and submit recaps the same day.

Skills

Alcohol service certification

Public engagement

Reliable transportation

Evenings/weekends availability

Tech familiarity (mobile apps)

Job description

Location: On site Southern California - Carlsbad, Encinitas, Oceanside, San Marcos, and surrounding areas.

Employment type: Part‑time

Hourly rate: $25/hour

JOB SUMMARY

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off‑premise (grocery) store events across Southern CA. This is a part‑time, consumer‑facing role that combines brand storytelling, shopper engagement, and real‑time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

CORE RESPONSIBILITIES

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

REQUIRED QUALIFICATIONS

• Valid alcohol service certification as required by state law (e.g., RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

PREFERRED QUALIFICATIONS

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer‑facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

PHYSICAL REQUIREMENTS

This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.