Brand Activator - Alameda

SCALIS; California (MO); Hybrid; USD 28,000 - 40,000; Part time

Benefits offered by this job

Bi-weekly pay

Performance bonus

Paid Training

Weekly Pay

Job summary

HSP Brands is seeking a part-time Brand Activator to lead shopper tasting experiences for our adult beverage clients at off-premise grocery events across California. You will be the face of the brands in-store, delivering tasting experiences and building purchase interest through energy, product knowledge, and professional presentation.

You will handle branding, messaging, event setup, and data capture using the HSP App; you will log data and submit recaps the same day.

Qualifications

• Valid alcohol service certification as required by state law (e.g. RBS).
• Ability to confidently engage with consumers in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging and reporting.

Responsibilities

• Engage shoppers with brand stories and beverage knowledge.
• Execute and maintain a clean, recognizable sampling station reflecting brand standards.
• Capture data and submit event reports in real time.

Skills

Communication

Outgoing

Product Knowledge

Customer Service

Tools

Mobile Apps

Job description

Location: Northern California - Alameda, Oakland, Berkeley, and surrounding areas

Location: Northern California - Burlingame, San Mateo, San Francisco, and surrounding areas

Employment type: Part-time

Hourly rate: $25/hour

ABOUT HSP BRANDS

HSP Brands is a leading adult beverage marketing and retail activation company delivering one integrated platform for every tasting event. We combine in-store execution, digital activation, and real-time data insights to help suppliers, retailers, and distributors drive measurable performance at the shelf.

HSP Brands is built on energy, innovation, and real-time impact. We combine face-to-face engagement with cutting-edge technology, making every interaction count. The people who thrive here are outgoing, dependable, and motivated to bring brands to life in dynamic environments.

JOB SUMMARY

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across CA.

This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

CORE RESPONSIBILITIES

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

REQUIRED QUALIFICATIONS

• Valid alcohol service certification as required by state law (e.g RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

PREFERRED QUALIFICATIONS

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer-facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

PHYSICAL REQUIREMENTS

This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.

BENEFITS & PERKS

• Bi-weekly pay
• Performance bonus

Paid Training

Weekly Pay

Preferred Skills

Communication

Outgoing

Product Knowledge

Customer Service

Part-time W-2 | $25/hour | Performance bonus

Bring great brands to Life. Build real skills. Work with flexibility.

You are more than someone handing out samples.

As an HSP Brand Activator, you are the face of some of the most exciting adult beverage brands in the country. You create the consumer experience, tell the brand story, influence purchase decisions, and capture the real-time information our clients use to understand what is happening at the shelf.

This is a part-time W-2 role for people who value flexibility and take their commitments seriously. You choose work that fits your availability. Once you commit to an event, we count on you to show up prepared, represent the brand professionally, and deliver a great experience.

FLEXIBILITY + ACCOUNTABILITY

That is the HSP model. We give you room to build work around your life – and when you say yes, we count on you

WHO THRIVE AT HSP

Our strongest Brand Activators come from different backgrounds, but the best share a few important traits.

PEOPLE PERSON

You enjoy starting conversations, learning what someone likes, and making a thoughtful recommendation.

DEPENDABLE

If you say you are going to somewhere, people know they can count on you.

INDEPENDENT

You prepare, solve problems, and execute without needing someone besides you every step of the way.

SALES-MINDED

You enjoy influencing a decision, making a recommendation, and seeing the impact of your work.

CURIOUS

You want to learn the products you represent and become confident telling their stories.

TECH-COMFORTABLE

You can use mobile tools to manage events, communicate, capture data, and report results.

HSP Brands is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy and related medical conditions), national origin, age, disability, veteran or military status, marital status, sexual orientation, gender identity or expression, genetic information, or any other characteristic protected by applicable federal, state or local law.

Applicants requiring a reasonable accommodation in the application or interview process should contact HSP Human Resources.