Brand Activator - Oceanside
SCALIS
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Benefits offered by this job
Job summary
HSP Brands is seeking a Brand Activator for Northern/Central California. This part-time, on-site role involves leading tastings, telling product stories, and driving purchase intent at grocery events with flexible scheduling.
Responsibilities include engaging shoppers, managing station presentation, and timely data capture via mobile tools. Prior promo/sales experience and alcohol-certification are preferred. Competitive hourly pay with bonuses.
Qualifications
- Ability to engage with consumers in a public retail setting.
- Reliable transportation and ability to travel to event locations.
- Availability for evenings, weekends, and scheduled shifts.
- Alcohol service certification as required by state.
Responsibilities
- Start natural conversations with shoppers and learn preferences.
- Tell brand stories and make product recommendations.
- Create a welcoming tasting experience and encourage purchases.
- Complete event reporting accurately and on time.
Skills
Tools
Job description
Bring great brands to Life. Build real skills. Work with flexibility.
Part-time W-2 | $25/hour | Performance bonus
You are more than someone handing out samples.
As an HSP Brand Activator, you are the face of some of the most exciting adult beverage brands in the country. You create the consumer experience, tell the brand story, influence purchase decisions, and capture the real-time information our clients use to understand what is happening at the shelf.
This is a part-time W-2 role for people who value flexibility and take their commitments seriously. You choose work that fits your availability. Once you commit to an event, we count on you to show up prepared, represent the brand professionally, and deliver a great experience.
That is the HSP model. We give you room to build work around your life – and when you say yes, we count on you.
Our strongest Brand Activators come from different backgrounds, but the best share a few important traits.
You enjoy starting conversations, learning what someone likes, and making a thoughtful recommendation.
If you say you are going to be somewhere, people know they can count on you.
You prepare, solve problems, and execute without needing someone besides you every step of the way.
You enjoy influencing a decision, making a recommendation, and seeing the impact of your work.
You want to learn the products you represent and become confident telling their stories.
You can use mobile tools to manage events, communicate, capture data, and report results.
- Start natural conversations with shoppers.
- Learn what they like and make thoughtful product recommendations.
- Tell compelling brand and product stories.
- Create an inviting and professional tasting experience.
- Encourage purchase through confident, authentic engagement.
- Arrive on time and prepared.
- Understand the product you are representing.
- Maintain a clean, organized, professional sampling station.
- Follow retailer, client, and HSP standards.
- Take ownership of the quality of your event.
- Recommend products with confidence.
- Help drive purchase intent and sales.
- Capture important information about consumer response and event performance.
- Communicate clearly about your assignments.
- Complete required event reporting accurately and on time.
- Use the HSP App and Portal to manage and report your work.
- Monitor event materials and supplies.
- Proactively communicate when you need help.
- Flexible shift opportunities that can work alongside other professional and personal commitments.
- Clear expectations so you know what great execution looks like.
- Training and support to help you confidently represent the brands assigned to you.
- Applicable mileage and expense reimbursement in accordance with HSP policy and state requirements.
- Performance-based opportunities and recognition.
- Communication and support from a real HSP team.
- Opportunities to grow your skills and take on additional responsibility.
- Receive priority consideration for available assignments.
- Support new Brand Activators as they learn the role.
- Participate in field training and mentoring.
- Provide feedback that helps improve the BA experience.
- Help HSP identify and develop other great Brand Activators.
- Take on additional responsibility as HSP markets grow.
Help shape the next generation of HSP Brand Activators!
- You enjoy talking with people but do not need someone constantly directing you.
- You like the challenge of selling without being pushy.
- You are the person friends and coworkers describe as dependable.
- You want flexible work, but you also take pride in doing a job well.
- You are comfortable learning new products and technology.
- You appreciate being part of a team even when much of your work is performed independently.
- You want your performance to matter.
- When you commit to something, you show up.
Position: Brand Activator
Reports To: State Manager / Regional Market Leadership
Employment Type: Part-Time
Classification: Non-Exempt, Hourly
Hourly Rate: $25.00/hour
Bonus Eligibility: Eligible for performance incentives based on event metrics and sales results
Work Location: On-site retail and grocery locations
Typical Schedule: Primarily Wednesday – Sunday and national holidays based on available tasting events
- The ability and confidence to engage consumers in a public retail environment.
- Reliable transportation and the ability to travel to assigned event locations.
- Availability for evening and weekend assignments.
- Comfort using mobile apps and technology for scheduling, communication, and reporting.
- Ability to complete required event reporting accurately and on time.
- Required alcohol service certification for your state.
- Ability to meet the physical requirements of the position, including prolonged standing and lifting event materials as required.
Previous experience in sales, hospitality, retail, beverage, promotional marketing, or other customer-facing roles can be helpful, but we care just as much about reliability, energy, curiosity, and your ability to connect with people.
- Your performance affects whether a shopper discovers a new brand.
- It affects what a retailer experiences.
- It affects the information our clients receive.
- And it affects HSP's ability to grow.
That is why we take this role seriously - and why we want our Brand Activators to feel that HSP takes them seriously.
HSP may be the right place for you.
We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy and related medical conditions), national origin, age, disability, veteran or military status, marital status, sexual orientation, gender identity or expression, genetic information, or any other characteristic protected by applicable federal, state or local law.
Applicants requiring a reasonable accommodation in the application or interview process should contact HSP Human Resources.
Paid Training
Flexible Schedule
Bonus
HSP Brands
Millbrae, California, United States
HSP Brands Millbrae, California, United States 11 days ago
Position: Brand Activator
Location: Northern California - Millbrae, Burlingame, San Mateo, San Francisco, and surrounding areas
Employment type: Part-time
Hourly rate: $25/hour
ABOUT HSP BRANDS
HSP Brands is a leading adult beverage marketing and retail activation company delivering one integrated platform for every tasting event. We combine in-store execution, digital activation, and real-time data insights to help suppliers, retailers, and distributors drive measurable performance at the shelf.
HSP Brands is built on energy, innovation, and real-time impact. We combine face-to-face engagement with cutting-edge technology, making every interaction count. The people who thrive here are outgoing, dependable, and motivated to bring brands to life in dynamic environments.
JOB SUMMARY
The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across Northern California.
This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store — delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.
- Connect with shoppers about their adult beverage interests in a friendly, approachable way.
- Tell brand stories about the adult beverage products you represent at the grocery store.
- Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
- Encourage purchase intent through confident, knowledgeable recommendations.
- Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
- Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
- Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.
- Capture and log accurate sampling data using the HSP App and Portal.
- Submit event recaps the same day as each shift to ensure timely client reporting.
- Use mobile tools and apps to track and report event performance in real time.
- Valid alcohol service certification as required by state law (e.g. RBS certificate).
- Ability to confidently engage with consumers and communicate effectively in public settings.
- Reliable transportation and ability to travel to assigned event locations.
- Availability to work evenings, weekends, and scheduled shifts as needed.
- Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.
- Previous experience in sales, brand ambassador, or promotional marketing roles.
- Experience working in retail, hospitality, or customer-facing environments.
- Familiarity with beverage/alcohol brands and sampling events.
- Proven ability to meet or exceed sales or engagement goals.
- Experience using mobile apps or platforms for reporting and data entry.
- Strong product knowledge or ability to quickly learn and represent new brands confidently.
This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.
Thousand Oaks, California, United States
HSP Brands Thousand Oaks, California, United States 7 days ago
BRAND ACTIVATOR
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