Brand Activator

SCALIS; California (MO); On-site; USD 29,000 - 40,000; Part time

Job summary

The Brand Activator leads sales, information gathering, and shopper tasting experiences for HSP Brands’ adult beverage clients at off-premise store events across Southern CA. This part-time, consumer-facing role combines brand storytelling, shopper engagement, and real-time data capture.

Brand Activators are the face of HSP’s clients in-store, delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

Qualifications

• Valid alcohol service certification as required by state law (e.g., RBS certificate).
• Ability to confidently engage with consumers in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology for data logging, reporting and printing.

Responsibilities

• Represent top-tier beverage brands at retail locations and event tastings.
• Engage with customers, share brand stories, and educate consumers on product details.
• Deliver exceptional service and ensure a positive, memorable brand experience.

Skills

Customer engagement

Sales experience

Public interaction

Tools

HSP App

HSP Portal

Mobile apps

Job description

About the job

Job Title: Brand Activator

Location: Southern California - Los Angeles, Valencia, Santa Clarita, and surrounding areas

Company: HSP Brands

Pay: $25.00 per hour

Job Type: Part-time

About HSP Brands

At HSP Brands, we build meaningful connections between people and premium products through dynamic brand activations. We represent a wide range of adult beverage and lifestyle brands across Southern California, partnering with top retailers to deliver engaging, high-impact consumer experiences.

We’re looking for passionate, professional, and personable Brand Activators to join our growing team. If you enjoy sharing great products, engaging with people, and working in a lively, fast-paced environment, this is the opportunity for you.

What You’ll Do

• Represent top-tier beverage brands at retail locations and event tastings
• Engage with customers, share brand stories, and educate consumers on product details
• Deliver exceptional service and ensure a positive, memorable brand experience
• Set up and manage product samples or displays (must be able to lift up to 40 lbs)
• Stand for 4-6 hours during activations
• Participate in fun incentive programs, contests, and cash prize opportunities

What We’re Looking For

• Outgoing, engaging personality with strong communication skills
• Reliable, self-motivated, and professional demeanor
• Willingness to learn and master product knowledge (training provided)
• Must be 21 years or older
• Valid Driver’s License and reliable transportation required
• Customer service or sales experience preferred (1+ year)
• RBS certification required
• $25/hour plus contests and performance incentives
• Paid training
• Supportive, fun, and team-driven company culture

Job Summary

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across Southern CA. This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

Core Responsibilities

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

Required Qualifications

• Valid alcohol service certification as required by state law (e.g., RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Preferred Qualifications

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer-facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

Physical Requirements

This role requires the ability to lift up to 50 lbs on a regular basis and stand for up to 6 hours during an event shift.

Location

Southern California - Carlsbad, Encinitas, Oceanside, San Marcos, and surrounding areas.

Employment Type

Part-time

Hourly Rate

$25/hour